KITE Information

KITE is a small independent consultancy helping companies grow their sales, profits and return on marketing investments. This is done through the application of marketing mix modelling (econometrics) and analytics, the development of in-house analytics capabilities (including staff recruitment) and leveraging more than 20 years of experience across multiple industries and countries. WHAT KITE DO: • Quantify historic sales drivers and forecast future outcomes • Evaluate, plan and optimise marketing and sales investments • Provide commercially actionable recommendations to grow sales, profit and return on investment (ROI) • Design and build in-house analytics capabilities for clients, including the recruitment of econometricians and data scientists • Partner with major blue chip clients, media agencies, analytic consultancies, research companies and data suppliers • Work across a broad spectrum of industries and countries • Empower organisations to put data and analytics at the heart of their decision making process and engender a culture of continuous learning and implementation of recommendations HOW KITE DO IT: • Application of impartial marketing mix modelling (econometrics) and analytics to clients historic internal and external data • Utilisation of advanced optimisation and forecasting software for scenario planning • Leveraging clients existing research materials • Drawing on a broad range of experience and knowledge working with other clients facing similar challenges and opportunities WHERE KITE CAME FROM: • Kite was founded in 2015 by Dan Rimmer • Dan spent the first 7 years of his career at Gain Theory, the econometrics specialist • This was followed by 10 years at Kellogg’s, where Dan was Director of Marketing Effectiveness and Business Analytics for Europe, Middle East and Russia • Since forming KITE, Dan has been fusing all of this experience with fresh analytics to help his clients grow their businesses profitably