Kinemedica Market Solutions Information

Kinemedica Market Solutions provides strategic business intelligence support to medical device manufacturers. Areas of Expertise: Design and implementation of primary qualitative and quantitative market research: -Product and Promotional Concept Testing -Product configuration and price optimization (choice modelling) -Customer needs assessment -Buyer, Health Care Practitioner and Patient/Caregiver Profiling -Habits and Practices -Observational research and assessment (OR/Training) -Market Impact -Physician and patient usability testing -Customized solutions Market Research Training: Training for R&D, Marketing and Operations regarding market research methodologies and selection, so that managers know what tools are available to make sure every decision is the best possible decision. Business Intelligence Planning: Building integrated market intelligence strategies with companies establishing their market intelligence systems Emerging Markets Consulting: Determining local customer needs and market implementation strategies for emerging markets.