Vice President Marketing @ (June 2019 - February 2022)
Vice President, Marketing @ (July 2011 - June 2019)
Owner @ Hoffy 2 Events and Marketing (October 2007 - May 2014)
Marketing Specialist @ (March 2010 - July 2011)
Director, Marketing @ (July 2008 - March 2009)
Courseware Marketing Manager @ (December 2003 - July 2008)
Director, Annual Giving @ (March 1999 - December 2003)
Special Events Director @ (December 1996 - March 1999)
Chair, Foundation Board @
Kim Hoffman Education
Bittner School Of Business @ St. John Fisher College
Master Of Business Administration (Marketing, Finance)
2006-2007
Edinboro University
Bachelor Of Arts (Communication Studies)
1990-1994
Kim Hoffman Skills
Revenue Generation
Software as a Service (SaaS)
Marketing Analytics
Go-to-Market Strategy
Marketing Budget Management
Brand Strategy
Public Relations
Strategic Thinking
Talent Development
Marketing Metrics
Customer Insight
Critical Thinking
Advertising Strategy
Emerging Trends
Social Media Content Creation
Sales Enablement
Product Sales
Information Graphics
Case Studies
Integrated Multi-Channel Marketing
Strategic Marketing
Sales Optimization
Brand Marketing
Leadership
Social Media Marketing
Email Marketing
Marketing
Cross-functional Team Leadership
Online Advertising
Event Planning
Lead Generation
Marketing Management
Budgets
Management
Market Planning
Trade Shows
Product Marketing
Event Management
Project Management
Strategy
CRM
Integrated Marketing
Start-ups
Competitive Analysis
Business Development
Customer Relationship Management (CRM)
Marketing Strategy
Digital Marketing
Content Strategy
Thought Leadership
Operations
Direct Marketing
Human Resources
Social Media
Software
New Media
Income Statement
Customer Service
Start Ups
Services
Mortgage
Cross Functional Team Leadership
Training
Fundraising
Customer Relationship Management Crm
Customer Relationship Management
Kim Hoffman Summary
Kim Hoffman, based in Rochester, NY, US, is currently a Vice President, Citizens Pay Partnership Manager DTC at Citizens. Kim Hoffman brings experience from previous roles at Citizens Bank, Ardent Learning, Catertrax and Hoffy 2 Events and Marketing. Kim Hoffman holds a 2006 - 2007 Master Of Business Administration in Marketing, Finance @ Bittner School Of Business @ St. John Fisher College. With a robust skill set that includes Revenue Generation, Software as a Service (SaaS), Marketing Analytics, Go-to-Market Strategy, Marketing Budget Management and more. Kim Hoffman has 2 emails on RocketReach.
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