We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
Founded in 2011, KiwiCo delivers seriously fun science, art, and engineering crates that are designed by our expert team and tested by kids. With over 50 million crates delivered worldwide, we inspire kids to think bigger and explore the world around them.
Like many categories, the toy industry is comprised of companies big and small. Neither large nor small, we like to think of ourselves as "The Little Engine That Could". Begun as a literal garage start-up 14 years ago, Fat Brain Toys has boldly put itself "in front of the great heavy trains" in the toy industry, finding success by offering quality toys, innovative design, and what many customers have called "shocking" customer service.
Our mission? To demonstrate to the American consumer that there is an "alternate universe" of toys available to them. With the decline of the local independent toy store, toy selection has become dramatically limited to only those products found on the shelves of the local big box retailer (think disposable-character-driven-plastic-violent-battery-operated toys). In contrast, Fat Brain Toys promotes design-centric toys and games that educate AND entertain.
Fat Brain Toys is comprised of four distinct sales channels, each working in concert to bring back better toys & games to the American household.
- Online Retail
- Brick & Mortar Retail
- Direct Mail Catalog
- Wholesale
But more than anything, we are still a small, family owned and operated business that takes great pride in our ability to offer exceptional service to each and every customer. We appreciate your interest in Fat Brain Toys!