Kiddy Competitors

The Evenflo Story For nearly a century, Evenflo has been a worldwide leader in the development of innovative infant care and juvenile products: We trace our roots back to the 1920 founding of the Pyramid Rubber Company in Ravenna, Ohio. Initially, the company was a manufacturer of products related to baby feeding. In 1995, Evenflo Company, Inc. was created through the merger of Evenflo Juvenile Products and Evenflo Juvenile Furniture Company (formerly known as Questor Juvenile Furniture Company). From 1996 until 2014, Evenflo Company, Inc. was owned by several different private equity firms including Kohlberg Kravis Roberts & Co., Spalding, Gerry Baby Products Company (a division of Huffy Corporation), Harvest Partners, and Weston Presidio. In 2012, both our bottle feeding and breastfeeding product categories were sold to allow increased focus on larger juvenile products such as car seats, strollers, high chairs, play yards and activity products. Today Evenflo Company, Inc. is a wholly-owned subsidiary of Goodbaby International Holdings Limited. Goodbaby International is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car seats, cribs, bicycles and tricycles and other durable juvenile products. Headquartered in Miamisburg, Ohio, the Evenflo (and ExerSaucer) Brand continues to operate within the Americas region of Goodbaby International. We strive to not only build our Brands’ success, we also strive to advocate for all Brands in the Goodbaby International family. We are the gateway for their success in the US, just as they act as our catalyst for global expansion.

Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company. Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products. We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work. Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.

Since our launch Ooni has grown into a multi award-winning business that sells products all over the world. Ooni’s founders are so stoked to have brought in a mindblowing team of international dynamos. HQ’d in Scotland we also have Ooni team members in the UK, US, Australia, China and Europe. We live, work, play and hire by our values and we think this shows. We are so grateful for Ooni’s passionate community and are pumped to say that our customer + media reviews are outstanding. What’s that? WIRED has named us The Best Pizza Oven? (*Blushes!) Ooni’s reputation and innovative products have attracted partnerships with some of the world's most trusted and respected global retailers and distributors. We build partnerships based on authenticity and shared values.