Kid-A Competitors

Born in London. Loved worldwide. For a quarter of a century, we have shared the joy of Jellycat toys with people of all ages, across the globe. Over this time, our unmistakeable characters have gained the affection of millions – and centre stage in many of the most prestigious stores across 77 countries. We have also become a major trendsetter on social media, featured in billions of hashtags. Today, we stand among the most loved and respected soft toy companies in the world. What makes us different? Playfulness and luxurious quality. Our designers play until something magical and unexpected happens – and a new character is born! We source beautiful materials that are noticeably softer, subtler and long-lasting. Our HQ, Jellycat Studios, is based in central London and from there we spread joy through toys, accessories, books, music, films and social media. We have two other main studios in Minneapolis and Shanghai. Explore the Jellycat world at Jellycat.com

We exist to bring comfort, confidence, and community to a life lived outside. The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone. When we started making socks back in 1994, our founders simply wanted to be able to ski longer without getting cold toes. We were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet. Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do. From our Merino wool supply chain to our Smartwool advocacy program to how we design and innovate our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like. Smartwool, a VF Company VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Happy Socks is for all of us who think that life can never be too colourful. And that true happiness stems from the freedom to be yourself. Our vision is to bring happiness to every corner of the world by inspiring authentic self-expression through color, creativity, and fun.