2010 -2024 Research and Insights Principal Consultant @ KMC Consulting
2021 -2023 Director, Consulting and Analytics, North America Retail Practice @
2020 -2021 Director, Insights and Analytics, Global Marketing and Communications @
2019 -2020 Brand and Innovation Consultant, Consumer and Marketplace Insights @
2015 -2019 Director, Consumer and Shopper Insights @
2012 -2015 Insights Lead @
2006 -2010 Marketing Director, New Brands @
2002 -2006 Various roles in Client Solutions (IRI is now Circana) @
Kerry Cooper Education
DePaul University
MBA (Marketing)
Fordham University
Bachelor of Arts (Communications)
Kerry Cooper Skills
Category Insights
Research Design
Research Projects
Consumer Insight
Consumer Behavior
Consulting
Ad Tracking
Brand Development
Primary Research
Subject Matter Experts
Relationship Building
Key Metrics
Presentations
Vendor Relations
Executive Visibility
Voice of the Customer
Customer Insight
Market Research
Strategy
Marketing Strategy
Segmentation
Shopper Marketing
Analytics
Digital Marketing
Product Development
FMCG
Brand Equity
Brand Management
Strategic Planning
Storytelling
Fast-Moving Consumer Goods (FMCG)
Cross-functional Team Leadership
Consumer Products
Leadership
Competitive Analysis
Marketing
Management
Advertising
Market Planning
Market Analysis
Retail
Business Development
Public Speaking
Business Analysis
Quantitative Research
Qualitative Research
Brand Tracking
Qualitative & Quantitative Research Methodologies
UX Research
User Experience (UX)
Research
Strategic Marketing
Social Media Marketing
Demand Generation
Fast Moving Consumer Goods Fmcg
Cross Functional Team Leadership
Fast Moving Consumer Goods
Kerry Cooper Summary
Kerry Cooper, based in California, United States, is currently a Account Leader, Client Insights at Circana. Kerry Cooper brings experience from previous roles at KMC Consulting, Visa and Nestlé. Kerry Cooper holds a MBA in Marketing @ DePaul University. With a robust skill set that includes Category Insights, Research Design, Research Projects, Consumer Insight, Consumer Behavior and more. Kerry Cooper has 3 emails and 3 mobile phone numbers on RocketReach.
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