Kent Lin Location
- Plano, TX, US
Kent Lin Work
- 2022 -now Senior Marketing Analytics Manager @
- 2020 -2022 Marketing Insights Analyst @
- 2018 -2020 Data Scientist @
- 2016 -2018 Senior Marketing Analytics Manager @
- 2009 -2016 Senior Analytics Manager @
- 2008 -2009 Analytics Manager @ J Walter Thompson/RMG
- 2004 -2007 Manager of Database Modeling and Analysis @
- 2002 -2004 Statistician @
- 1997 -2002 Senior Marketing Analyst to Project Manager @
Kent Lin Education
- Baylor University - Hankamer School of Business
- University of Houston
- Fu Jen Catholic University
Kent Lin Skills
- Database Marketing
- SQL
- Analytics
- CRM
- Business Intelligence
- Segmentation
- SAS
- Data Analysis
- Web Analytics
- Competitive Analysis
- Strategy
- Data Mining
- Databases
- Marketing Strategy
- Market Research
- Customer Service
- Project Management
- Multivariate Testing
- Flexible
- Customer Contact
- Market
- Customer Requirements
- Prospects
- Vendors
- RDBMS
- Sales
- User Experience
- Undergraduate
- Emissions Trading
- Customer Retention
- Cost
- Oracle Database
- Motors
- Performance Metrics
- Finance
- Cycles
- Merchandising
- Tableau
- Frameworks
- Information System
- Return on Investment
- Data Profiling
- Minitab
- Toad for Oracle
- Sales and Marketing
- Overlay
- Vice Presidents
- Bid Preparation
- Google Analytics
- Direct Mail
- Database Modeling
- Data Conversion
- Trend
- Search
- Real Estate Transactions
- Texas
- Benchmarking
- Management
- Msn
- Design
- Revenue
- Insurance Planning
- Hsbc
- Calls
- Funding
- Customer Value
- Identifies
- Key Performance Indicators
- Machine Learning
- Statistics
- SMS
- Sensitivity
- Integration
- Metrics
- HIT
- Rules
- Auditing
- Teradata
- PowerPoint
- Monitors
- SQL*Plus
- Avg
- Brio Query
- Human Resources
- Financial Forecasting
- Methodology
- Seasonal
- Lecturing
- Trees
- Profit
- Design Build
- Market Intelligence
- Portfolio Management
- Forecasting
- Customer Satisfaction
- System
- 4gl
- Cell
- ACE
- Key Metrics
- LIN
- Default
- DB2
- Asset Allocation
- Reports
- Flat Patterning
- Informix
- NextGen
- Template
- Risk Models
- Iml
- Cash Flow Forecasting
- Microsoft Office
- Loyalty Programs
- Marines
- TM1
- Rumba
- Customer Insight
- Analysis Services
- Microsoft Excel
- Testing
- Variables
- Pricing Strategy
- PL/SQL
- Training
- Risk Management
- Enterprise Software
- Taiwan
- Customer Acquisition
- SAS programming
- Documentation
- Product Development
- Marketing Consulting
- System Monitoring
- Reporting
- Prepaid
- Roll
- Statistical Modeling
- Spark
- Text Messaging
- Loans
- Reward
- Analysis
- Campaigns
- Written
- Partnerships
- Marketing Research
- Automation
- Plano
- Advertising Agency
- PPC
- Auto
- Direct Marketing
- Field Marketing
- Frequency
- Inactive
- R
- Power
- Verizon
- Operations Research
- Catholicism
- Barriers
- Storing
- Store Operations
- Perspective
- Houston
- Yahoo
- Online Marketing
- Loyalty Marketing
- Retail
- Lifetime Value
- Price Elasticity
- Reactive
- Recruitment Training
- Thompson
- Graduate Level
- Business Expansion
- Data Collection
- Communication
- Home
- Schedules
- Inspiration
- Jcp
- Modeling
- Reasonable
- Abandonment
- Advertising
- Lead Generation
- Text Mining
- Active
- Strategic Planning
- Marketing Budget
- Decision Support
- Operations
- Account Maintenance
- Oracle SQL Developer
- Lake Homes
- Marketing
- Marine Corps
- Big Data
- Credit
- Entertainment
- Social Influence
- Apollo
- Emergency Management
- Indicators
- Timelines
- Mining
- Store Operation
- Essbase
- Omniture
- Pages
- Project
- Bill Payment
- House
- SSRS
- Market Basket Analysis
- Engagement
- Contractual Agreements
- WebTrends Analytics
- Dashboard
- Quantitative Research
- Directories
- CMO
- Data Migration
- IBM iSeries
- Presentations
- Data Marts
- SPSS
- Pricing
- Media
- Brand Loyalty
- Internal Audit
- Retention Strategies
- Customer Experience
- Consumer Behaviour
- Attrition
- Meaningful
- Qualifying
- Distribution
- Data Warehousing
- Studio
- Obtain
- Marketing Mix
- Google Groups
- Magazines
- Executive Management
- Portfolio
- PowerPivot
- SSIS
- Army
- Marketing Analytics
- Teaching
- Interfaces
- Warehousing
- Microsoft SQL Server
- Stat
- Situation Analysis
- Explore
- Business Insights
- Dallas
- Consolidate
- E Learning
- Oracle
- Business Objects
- Lsams
- Profiles
- Microsoft Word
- Rush
- Project Portfolio Management
- Microstrategy
- Rate
- Organizational Behavior
- Cash
- Borrowing
- Hive
- Weaknesses
- Business Object
- Creditors
- Market Analysis
- Postcards
- Formulation
- Financial Transactions
- Business Strategy
- Sampling
- Credit Scoring
- Optimization
- Risk
- Customer Information
- Summarize
- Conceptual Modeling
- Debit Cards
- Conversion Rate
- Delivery
- Mergers and Acquisitions
- Evaluation
- Employee Benefits
- Consumer
- Conclusions
- Performance Management
Kent Lin Summary
- Kent Lin, based in Plano, TX, US, is currently a Senior Marketing Analytics Manager at Motive. Kent Lin brings experience from previous roles at Limetree, Pizza Hut, JCPenney and ACE Cash Express. Kent Lin holds a Baylor University - Hankamer School of Business. With a robust skill set that includes Database Marketing, SQL, Analytics, CRM, Business Intelligence and more. Kent Lin has 3 emails on RocketReach.
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