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Kenneth Luk Location
Hong Kong
Kenneth Luk Work
General Manager,Head of Marketing Communications and Public Relations @ (July 2026 - Present)
Head of Customer and Growth Marketing @ (January 2024 - March 2026)
Chief Marketing Officer @ (May 2023 - July 2023)
Head of Customer and Growth Marketing @ (January 2024 - Present)
VP, Head of Marketing @ (February 2023 - April 2023)
Head of Marketing and CRM @ (February 2014 - February 2023)
SVP, Alternate Channels - Internet and mobile marketing and busienss development @ (March 2011 - February 2014)
Senior Manager, Direct Banking @ (September 2010 - March 2011)
Vice President, Head of Citibanking Segment @ (January 2008 - September 2010)
Vice President, Head of eBusiness @ (July 2004 - December 2007)
Kenneth Luk Education
The Chinese University of Hong Kong
Master of Philosophy (Business Management)
Kenneth Luk Skills
Strategic Planning
Analytics
E-business
Internet Banking
Mobile Banking
Portfolio Management
Channel Management
E-commerce
Retail Banking
Business Planning
Digital Marketing
People Management
Web Analytics
Credit Cards
Banking
New Business Development
Segmentation
SEM
Direct Marketing
Online Marketing
Customer Acquisition
Mobile Marketing
Payments
Marketing Strategy
Strategy Development
Business Strategy
Relationship Management
Strategy
Mobile Devices
Management
JavaScript
Sales
Marketing
Business Development
E Commerce
Customer Service
E Business
Microsoft Office
Excel
Word
Customer Relations
Photoshop
Illustrator
InDesign
Project Management
Kenneth Luk Summary
Kenneth Luk, based in Hong Kong, is currently a General Manager,Head of Marketing Communications and Public Relations at Dah Sing Bank. Kenneth Luk brings experience from previous roles at AIA Hong Kong and Macau, Sun Life and YF Life Insurance International Limited. Kenneth Luk holds a Master of Philosophy in Business Management @ The Chinese University of Hong Kong. With a robust skill set that includes Strategic Planning, Analytics, E-business, Internet Banking, Mobile Banking and more. Kenneth Luk has 2 emails on RocketReach.
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