Kenneth Luk Email
General Manager,Head of Marketing Communications and Public Relations @ Dah Sing Bank
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Kenneth Luk Location
- Hong Kong
Kenneth Luk Work
- 2026 -now General Manager,Head of Marketing Communications and Public Relations @
- 2024 -2026 Head of Customer and Growth Marketing @
- 2023 -2023 Chief Marketing Officer @
- 2024 -now Head of Customer and Growth Marketing @
- 2023 -2023 VP, Head of Marketing @
- 2014 -2023 Head of Marketing and CRM @
- 2011 -2014 SVP, Alternate Channels - Internet and mobile marketing and busienss development @
- 2010 -2011 Senior Manager, Direct Banking @
- 2008 -2010 Vice President, Head of Citibanking Segment @
- 2004 -2007 Vice President, Head of eBusiness @
Kenneth Luk Education
- The Chinese University of Hong Kong
Master of Philosophy (Business Management)
Kenneth Luk Skills
- Strategic Planning
- Analytics
- E-business
- Internet Banking
- Mobile Banking
- Portfolio Management
- Channel Management
- E-commerce
- Retail Banking
- Business Planning
- Digital Marketing
- People Management
- Web Analytics
- Credit Cards
- Banking
- New Business Development
- Segmentation
- SEM
- Direct Marketing
- Online Marketing
- Customer Acquisition
- Mobile Marketing
- Payments
- Marketing Strategy
- Strategy Development
- Business Strategy
- Relationship Management
- Strategy
- Mobile Devices
- Management
- JavaScript
- Sales
- Marketing
- Business Development
- E Commerce
- Customer Service
- E Business
- Microsoft Office
- Excel
- Word
- Customer Relations
- Photoshop
- Illustrator
- InDesign
- Project Management
Kenneth Luk Summary
- Kenneth Luk, based in Hong Kong, is currently a General Manager,Head of Marketing Communications and Public Relations at Dah Sing Bank. Kenneth Luk brings experience from previous roles at AIA Hong Kong and Macau, Sun Life and YF Life Insurance International Limited. Kenneth Luk holds a Master of Philosophy in Business Management @ The Chinese University of Hong Kong. With a robust skill set that includes Strategic Planning, Analytics, E-business, Internet Banking, Mobile Banking and more. Kenneth Luk has 2 emails on RocketReach.
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