Ken Athaide Email & Phone Number
Director - Market and Customer Insights @ Cox Business
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Ken Athaide Location
- Atlanta, GA, US
Ken Athaide Work
- Director - Market and Customer Insights @ (January 2025 - Present)
- Competitive Intelligence @ (March 2023 - Present)
- Principal @ (July 2019 - January 2023)
- Market Intelligence @ (June 2017 - July 2019)
- Partner @ (September 2013 - June 2017)
- EVP, Client Services @ (January 2013 - September 2013)
- Founder @ FactMetrix, LLC (July 2012 - September 2013)
- Vice President @ (August 2010 - June 2012)
- Founder @ FactMetrix LLC (May 2010 - August 2010)
- Senior Vice President @ Market Strategies (November 2007 - April 2010)
- Senior Vice President , Global Technology Accounts @ TNS (April 2002 - October 2007)
- Managing Director @ Elrick & Lavidge, Inc. (April 2001 - April 2002)
- Relationship Sciences Officer @ THINKologies (March 2000 - March 2001)
- Vice President, Media and Telecom @ Market Strategies, Inc. (January 1992 - March 2000)
- President @ Athaide & Associates, Inc. (October 1986 - January 1992)
- Strategy Analyst @ (January 1984 - January 1986)
Ken Athaide Education
- The Wharton School
BS Economics (cum laude, Finance and Marketing)
1980-1984
Ken Athaide Skills
- Online Research
- Product Innovation
- Consumer Behaviour
- Product Development
- Survey Design
- Web Content
- Marketing Strategy
- Market Intelligence
- Brand Equity
- Copy Testing
- Customer Experience
- Business Insights
- Brand Health Tracking
- Strategic Consulting
- FMCG
- Consumer Insight
- Qualitative Research
- Brand Loyalty
- Shopper Marketing
- Marketing Research
- Advertising Research
- Ethnography
- Focus Groups
- Market Analysis
- Primary Research
- Customer Insight
- Research Design
- Positioning
- Competitive Analysis
- Competitive Intelligence
- Market Research
- Analytics
- Questionnaire Design
- Quantitative Research
- SPSS
- Data Analysis
- Segmentation
- Strategy
- Cross-functional Team Leadership
- CRM
- Data Collection
- B2B
- Global Marketing
- Brand Architecture
- Survey Research
- Leadership
- Nielsen
- Start-ups
- Quantitative Analytics
- Marketing Analytics
- Start Ups
- Cross Functional Team Leadership
Ken Athaide Summary
- Ken Athaide, based in Atlanta, GA, US, is currently a Director - Market and Customer Insights at Cox Business. Ken Athaide brings experience from previous roles at Cox Business, OutSystems, SecureWorks and Kantar Millward Brown - Analytics Practice (formerly MaPS / MB Analytics). Ken Athaide holds a 1980 - 1984 BS Economics in cum laude, Finance and Marketing @ The Wharton School. With a robust skill set that includes Online Research, Product Innovation, Consumer Behaviour, Product Development, Survey Design and more. Ken Athaide has 4 emails and 2 mobile phone numbers on RocketReach.
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