Commercial Excellence Director - Suntory Beverage and Food Oceania @ Frucor Suntory Oceania
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Keith Mason Location
Auckland, NZ
Keith Mason Work
2019 -now Commercial Excellence Director - Suntory Beverage and Food Oceania @
2018 -2019 Head of Category Strategy, Shopper and Revenue Growth @
2016 -2018 Customer and Commercial Leader (NZ and Pacific Islands) @
2011 -2016 Head of Commercial and Strategic Planning @
2009 -2011 Channel Planning Manager - Retail @
2008 -2009 Customer and Commercial Planner (reporting to Customer and Commercial Manager) @
2007 -2008 Business Development Manager (reporting to Region Manager- Ireland) @
2006 -2007 Marketing Insights Manager (reporting to Head of Strategic Planning and Insights) @
2003 -2005 Business Intelligence Manager (reporting to Head of Marketing) @
2000 -2002 Market Research Manager (Reporting to Region Manager - Ireland) @
1998 -2000 Marketing Insights Co-ordinator (Reporting to Market Research Manager) @
1989 -1998 Various roles in accounts, purchasing and sales @
Keith Mason Education
Dublin Business School
BSC
2001-2005
Queen's University Belfast
Bachelor of Arts (BA)
1997-1998
Lisburn Technical College
BTEC
1991-1994
Laurelhill high school 1984-1989
Keith Mason Skills
Marketing Management
Change Management
Trade Marketing
Management
Retail Category Management
Microsoft Excel
Pricing Strategy
Analysis
Categorization
Grocery
Analytics
Customer Insight
Marketing Communications
Consumer Behaviour
Marketing Strategy
Nielsen
Pricing
Key Account Management
Strategy
Project Planning
Shopper Marketing
Account Management
Segmentation
Fast Moving Consumer Goods Fmcg
Market Research
FMCG
Marketing Research
Fast Moving Consumer Goods
Marketing
Keith Mason Summary
Keith Mason, based in Auckland, NZ, is currently a Commercial Excellence Director - Suntory Beverage and Food Oceania at Frucor Suntory Oceania. Keith Mason brings experience from previous roles at Goodman Fielder, The Coca-Cola Company and Coca-Cola Oceania. Keith Mason holds a 2001 - 2005 BSC @ Dublin Business School. With a robust skill set that includes Marketing Management, Change Management, Trade Marketing, Management, Retail Category Management and more. Keith Mason has 2 emails and 2 mobile phone numbers on RocketReach.
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