Keertana Finserv Private Limited Information

Keertana Finserv Private Limited, formerly known as Rajshree Tracom, is a Non-Banking Financial Institution (NBFI) based out of Hyderabad and operating in South India. Keertana Finserv was started in April’22 under the visionary leadership of Ms. Padmaja Reddy, Promoter and Managing Director of the company. Prior to joining Keertana, Ms. Reddy served as the Managing Director of Spandana Sphoorty Financial Limited, which grew to the second largest MFI in India. Keertana strategically caters to the financial needs of low-income and middle-income households, providing a diverse array of financial products such as - Micro Enterprise Loans, Gold Loans, Secured Business Loan, LAP, and Housing Loans. Keertana is Present across 6 states (AP, Telangana, Karnataka, Tamil Nadu, Orissa and Pondicherry) through its 249 branches and employs more than 1500 employees as of Dec’23. In just 20 months since its inception, Keertana Finserv has emerged as a formidable force, showcasing not only impressive profitability (Return on Assets at 8%) but also a commitment to efficiency and innovation through the execution capabilities and in house developed robust system. The proprietary system ensures real-time updates on Management Information Systems (MIS), providing the leadership with valuable insights to make informed decisions swiftly.