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Founded in 2009 by Jamie and Abigail Forsyth, KeepCup makes reusable cups, travel mugs, and bottles for coffee lovers who care about drinking pleasure on the go. We didn't just enter the reusable cup category — we defined it. We designed the world's first barista-standard reusable cup because disposable culture deserved a better answer than good intentions. Every detail — thermal performance, weight, mouthfeel, fit under the group head — is engineered to make reusable the obvious choice. Because the best reusable is the one you use. Our iconic Brew Cork, made with tempered glass, set the standard. Our latest — the KeepCup Commuter, an insulated, leakproof travel mug voted Best Travel Mug by The Guardian — is the next step in making single-use cups and plastic bottles unnecessary. Our best-selling Cold Cup range — with straw — responds to how the next generation drinks coffee. Iced, blended, on the move. Reach for reuse. Our new reusable water bottle brings the same obsession with drinking pleasure to everyday hydration. Our products are made to last from recovered and recycled materials. When something is built to be kept, not thrown away, the materials matter as much as the design. This isn't borrowed sustainability language. It's how we've operated since day one — and we're the only reusables company to back up our claims with peer-reviewed Life Cycle Assessment. Billions of disposable cups diverted from landfill. Designed and manufactured from production hubs in Australia, the UK, and the US. Founding B Corp. 1% for the Planet member. Many small acts. Phenomenal difference.

Website http://www.keepcup.com
Revenue $21.1 million
Employees 42 (29 on RocketReach)
Founded 2008
Address 71 Noone Street, Clifton Hill, Victoria 3068, AU
Phone (310) 957-2070
Technologies
Industry Retail, Manufacturing General, Coffee, Cafe sales, Manufacturing, Food and Beverage, Sustainability initatives, Consumer, Corporate sales, Retail product, Reuse, Specialty coffee
Web Rank 151070
Web Visits 145320
Keywords Reusable Coffee Cups, Eco Friendly Cups, Sustainable Coffee Cups, Travel Mugs, To Go Cups, Insulated Coffee Cups, Reusable Drinkware, Sustainable Drinkware, Eco Friendly Drinkware
Competitors SWELL, Klean Kanteen®, Contigo, CamelBak, Hydro Flask, Stanley 1913, Zojirushi America Corporation, Lifefactory, EcoVessel, David Alexander +19 more (view full list)
SIC SIC Code 30 Companies, SIC Code 308 Companies
NAICS NAICS Code 3261 Companies, NAICS Code 32619 Companies, NAICS Code 32 Companies, NAICS Code 326 Companies

KeepCup Questions

The KeepCup annual revenue was $21.1 million in 2026.

Abigail Forsyth is the Co-Founder and Managing Director of KeepCup.

29 people are employed at KeepCup.

KeepCup is based in Clifton Hill, Victoria.

The NAICS codes for KeepCup are [3261, 32619, 32, 326].

The SIC codes for KeepCup are [30, 308].

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