Keen Design is a Utrecht-based UX design consultancy of ~35 people, specialising in traffic and transport, public sector, and financial services. We work with organisations including NS, ProRail, KLM, Belastingdienst, Politie, Rabobank, and ING Bank. Our work is guided by Value Driven Design (VDD) — a proprietary methodology that connects design decisions to measurable outcomes for all stakeholders. We support clients across the full design maturity journey: from project engagements and fractional design teams to embedded capability and strategic consultancy. Ranked top of the list for UX design agency in the Netherlands in the Emerce 100 (2026). Member of Dutch Digital Agencies.
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Keen Design Questions
The Keen Design annual revenue was $6.3 million in 2026.
Jeffrey de Grijs is the Managing Director (COO) of Keen Design.
14 people are employed at Keen Design.
Keen Design is based in Utrecht, Utrecht.
The NAICS codes for Keen Design are [51711, 517110, 517, 5171, 51].
The SIC codes for Keen Design are [73, 7375, 737].
Top Keen Design Employees
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2
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Iwan Cuijpers
Company Director, Keen Design Ltd at Keen Design
Amsterdam, NH, NL11 -
Jonathan Arnowitz
Principal Consultant at Keen Design
Amsterdam, NH, NL14 -
Maarten Zilverberg
Designer at Keen Design
Zwolle, NL42 -
Iris van der Looij
Sr. UX Designer at Keen Design
Hilversum, NH, NL1 -
Liesbeth Vorst
User Experience Designer at Keen Design
Amsterdam, NH, NL2 -
Merel Sliedrecht
Sales Consultant at Keen Design
Culemborg, GE, NL1 -
Annemarie Wagenaar
Officemanager bij Keen Design at Keen Design
Utrecht, UT, NL -
Marcella Rademakers
Design Consultant at Keen Design
Utrecht, Netherlands2 -
Bert Bourgonje
Senior Business Consultant at Keen Design
Veenendaal, UT, NL12
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