Kawaii Information

Kawaii is the space where I work with founders, funds and boards to think better, faster and deeper — and unlock their next phase of growth. To learn more about me : Aude Marcheteau-du Colombier, www.linkedin.com/in/audeducolombier I founded Kawaii to bring together everything I’ve learned from my hybrid journey — entrepreneurship (Co-Founder & General Manager of Tediber), global corporations (Unilever, Google) and strategy consulting (McKinsey). This mix shapes a unique way of working — strategic yet creative, analytical yet intuitive, equally at ease in boardrooms and founder discussions. No slides. Just high-intensity strategic conversations — structured, demanding and fertile exchanges that challenge ideas, reveal blind spots and open new perspectives. A space for honest reflection, clarity and transformation — to help leaders move from complexity to momentum. I step in at key inflection points — rapid growth, strategic pivots, leadership transitions — when alignment, structure and vision become essential. My goal: helping leaders take height, see clearly, and make strong, conscious decisions that drive sustainable growth. Areas of expertise: - Scaling & Transformation – helping founders and leadership teams scale operations, structure organizations and move from high-growth to profitable SME. - Strategic Leadership & Governance – advising CEOs and boards on strategy, alignment, fundraising and LBO. - Long-term Value Creation – leveraging brand strategy, innovation, customer experience and culture as growth drivers. I work with Bpifrance, investment funds and founders across tech, digital and consumer sectors. As an investor, I back and mentor early-stage entrepreneurs through 50Partners and direct investments. I bring a mix of strategic sharpness, creative intuition and deep engagement — because growth is never just about business, it’s about people, conviction and movement.