Katie Lu's Location
Johannesburg, GP, ZA
Katie Lu's Work
- Head of Marketing MyGoals and Rewards @ Old Mutual South Africa
- Divisional Manager - Senior Marketing Manager @ Discovery Limited
- Marketing Manager Sub-Saharan Africa @ Givaudan
- Marketing - Senior Brand Manager @ The HEINEKEN Company
- Consultant - Strategic Projects @ The HEINEKEN Company
- Brand Marketing - Castle Lager @ The South African Breweries
- Consumer Insights @ The South African Breweries
- Managing Consultant @ 北京特恩斯市场研究咨询有限公司上海分公司
- Consultant @ TNS NIPO, Kantar Group
- Senior Research Executive @ Research International
Katie Lu's Education
- Henley Business School
Postgraduate Diploma (Management Practice)
2016 - 2017 - University of Cape Town
Bachelor of Commerce (Economics & Statistics)
2000 - 2003 - Kaffrarian High School, Eastern Cape
Matriculation Exemption (Matriculation)
1988 - 1999
Katie Lu's Skills
- Customer Insight
- Advertising Research
- Consumer Behaviour
- Strategic Planning
- Quantitative Research
- Consumer Branding
- Innovation Development
- Questionnaire Design
- Segmentation
- Marketing Research
Katie Lu's Summary
Katie Lu, based in Johannesburg, GP, ZA, is currently a Head of Marketing MyGoals and Rewards at Old Mutual South Africa, bringing experience from previous roles at Discovery Limited, Givaudan and The HEINEKEN Company. Katie Lu holds a 2016 - 2017 Postgraduate Diploma in Management Practice @ Henley Business School. With a robust skill set that includes Customer Insight, Advertising Research, Consumer Behaviour, Strategic Planning, Quantitative Research and more, Katie Lu contributes valuable insights to the industry. Katie Lu has 1 email on RocketReach.
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