Katie Lay Email & Phone Number
VP of Customer Marketing @ LegalShield
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Katie Lay Location
- Seattle, WA, US
Katie Lay Work
- VP of Customer Marketing @ (April 2026 - Present)
- Director of Marketing Strategy @ (August 2024 - April 2026)
- Sr Director of Retention Marketing @ (July 2022 - March 2024)
- Senior Director, Expedia Group Customer Engagement Marketing (Mobile App, Loyalty CRM, Credit Card) @ (September 2021 - July 2022)
- Senior Director, Hotwire Customer Engagement Marketing (Leadership Team Member) @ (December 2016 - September 2021)
Katie Lay Education
- Duke University
MBA (Marketing & Operations Focus)
- University of Virginia
Bachelor of Arts - BA (Economics)
Katie Lay Skills
- Advertising
- Advertising Strategy
- Affiliate Marketing
- Agency Relationship Management
- Analytical Skills
- Analytics
- Audience Segmentation
- Brand Management
- Brand Marketing
- Brand Strategy
- Brand Turnaround
- Business Analysis
- Business Planning
- Business Requirements
- Business Strategy
- Business Transformation
- Cause Marketing
- Churn Analytics
- Commercialization
- Competitive Analysis
- Consumer Behavior
- Consumer Marketing
- Cost Optimization
- Creative Development
- Crisis Response
- Cross-functional Business Leadership
- Cross-functional Team Leadership
- Customer Acquisition
- Customer Engagement
- Customer Experience Analysis
- Customer Insight
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Retention Marketing
- Customer Support
- Demand Generation
- Digital Marketing
- Digital Marketing Channels
- Digital Media
- E-Commerce
- E-commerce Profitability
- Email Marketing
- Forecasting
- Full Funnel Optimization
- Global Leadership
- Go-to-Market Strategy
- Hiring
- Integrated Marketing
- International Marketing
- Leadership
- Lifecycle Marketing
- Loyalty Marketing
- Management
- Managing Agency Relationships
- MarTech / AI Enablement
- MarTech Migration
- Market Research
- Marketing
- Marketing Leadership
- Marketing Strategy
- Mobile Marketing
- Monetization
- Multi-Channel Marketing
- Multicultural Marketing
- Operations Management
- Org Building
- P&L Management
- P&L Ownership
- Partner Relationship Management
- Partnership Management
- Private Label Innovation
- Product Development
- Product Innovation
- Product Management
- Product Marketing
- Retention Strategy
- Revenue Strategy
- Startups
- Strategic Initiatives
- Strategic Planning
- Strategy
Katie Lay Summary
- Katie Lay, based in Seattle, WA, US, is currently a VP of Customer Marketing at LegalShield. Katie Lay brings experience from previous roles at T-Mobile, Poshmark and Expedia Group. Katie Lay holds a MBA in Marketing & Operations Focus @ Duke University. With a robust skill set that includes Advertising, Advertising Strategy, Affiliate Marketing, Agency Relationship Management, Analytical Skills and more. Katie Lay has 3 emails and 4 mobile phone numbers on RocketReach.
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