Katie Cheng's Location
New York, NY, US
Katie Cheng's Work
- Founder, President @ MSC Insights, LLC
- Chief Marketing Officer @ Cynosure, LLC.
- Chief Marketing Officer | CMO @ Bowers & Wilkins
- VP Marketing | Demand Generation | Home Appliances @ Samsung Electronics America
- Group Brand Director | Global Franchise Organization | Face Category Brands @ Johnson & Johnson
- Group Marketing Director | Market Development | Ethicon Gynecare @ Johnson & Johnson
- Group Brand Director | Innovation Leader | Skincare @ Johnson & Johnson
- Group Product Director | New Ventures and Alternate Channels @ Johnson & Johnson
- Group Product Director | Specialty Skin Care Unit | Project Elysium @ Johnson & Johnson
- Director of Marketing | www.anntaylor.com @ Ann Taylor
Katie Cheng's Education
- The Wharton School
BS | Bachelor of Science (Economics)
- University of Pennsylvania
BA | Bachelor of Arts (Oriental Studies)
- Harvard Business School
Global Executive Course, May 2017
Katie Cheng's Skills
- Corporate Branding
- Brand Positioning
- Consumer Insights
- Product Innovation
- Digital Marketing
- Website Development
- Concept Development
- Marketing Concepts
- Product Branding
- Concept Writing
Katie Cheng's Summary
Katie Cheng, based in New York, NY, US, is currently a Founder, President at MSC Insights, LLC, bringing experience from previous roles at Cynosure, LLC., Bowers & Wilkins, Samsung Electronics America and Johnson & Johnson. Katie Cheng holds a BS | Bachelor of Science in Economics @ The Wharton School. With a robust skill set that includes Corporate Branding, Brand Positioning, Consumer Insights, Product Innovation, Digital Marketing and more, Katie Cheng contributes valuable insights to the industry. Katie Cheng has 5 emails on RocketReach.
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