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Kathy Shen Location
Shanghai, China
Kathy Shen Work
2023 -now Managing Director, China @
2022 -2023 Business Lead @
2019 -2022 Business Development Director, China @
2017 -2018 Client Service Director @
2014 -2017 Business Director @
2012 -2014 Business Director @
2011 -2011 Marketing Manager, Consumer @
2008 -2011 Brand Manager @
2006 -2008 Associate Account Director @
2006 -2006 Senior Account Manager @
2004 -2006 AM @ Grey World Wide
Kathy Shen Education
China Europe International Business School (CEIBS)
Global Executive MBA (Business Administration and Management, General)
2018-2021
Shanghai University
Law Bachelor (Sociology)
1998-2002
Kathy Shen Skills
Marketing Communications
Strategy
CRM
Marketing
Creative Direction
Public Relations
Event Management
Management
Strategic Planning
Team Leadership
Budgets
Analysis
Social Media
Integrated Marketing
Digital Marketing
Market Research
Marketing Strategy
Account Management
Digital Strategy
Social Media Marketing
Microsoft Word
Chinese Translation
Customer Service
Advertising
Customer Relationship Management
Business Development
Retail Marketing
Interactive Advertising
Brand Development
Brand Management
Digital Media
Data Analysis
Online Advertising
Strategic Communications
Strategic Sourcing
Marketing Service
Kathy Shen Summary
Kathy Shen, based in Shanghai, China, is currently a Managing Director, China at Tag. Kathy Shen brings experience from previous roles at Hudson Rouge, Tag and Wunderman. Kathy Shen holds a 2018 - 2021 Global Executive MBA in Business Administration and Management, General @ China Europe International Business School (CEIBS). With a robust skill set that includes Marketing Communications, Strategy, CRM, Marketing, Creative Direction and more. Kathy Shen has 3 emails on RocketReach.
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