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Katherine Yu Location
Hong Kong
Katherine Yu Work
Strategic Partnerships Director @ (January 2026 - Present)
Head of INS Proposition and PDT Marketing @ (January 2023 - October 2025)
SVP Marketing, Bancassurance @ (January 2021 - January 2023)
Founder and CEO @ The Kapricorn Marketing Services Ltd. (May 2018 - January 2021)
Customer Development Head, HSBC Insurance @ (April 2012 - April 2018)
Head of Membership and Communications @ (March 2011 - April 2012)
VP Customer Marketing @ (October 2008 - March 2011)
Assistant General Manager @ (December 2004 - October 2008)
Katherine Yu Education
Macquarie Graduate School of Management
Master (Marketing Management)
2009-2010
Katherine Yu Skills
Leadership
Business Strategy
Marketing Communications
Marketing Strategy
Event Management
Advertising
Strategic Planning
Insurance
Strategy
Katherine Yu Summary
Katherine Yu, based in Hong Kong, is currently a Strategic Partnerships Director at TVB (Television Broadcasts Limited). Katherine Yu brings experience from previous roles at Hang Seng Bank, DBS Bank, The Kapricorn Marketing Services Ltd. and HSBC. Katherine Yu holds a 2009 - 2010 Master in Marketing Management @ Macquarie Graduate School of Management. With a robust skill set that includes Leadership, Business Strategy, Marketing Communications, Marketing Strategy, Event Management and more. Katherine Yu has 1 emails and 1 mobile phone numbers on RocketReach.
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