2002 -2005 Freelance Group Account Director and Copywriter @ Freelance
1996 -2002 Group Account Director @ Blue-Chip Marketing Edinburgh
2000 -2001 Account Director @ bd-ntwk
Katherine Goodwin Education
University of Strathclyde
MSc (Marketing)
1994-1995
University of Aberdeen
2.1 MA (Hons) (English)
1989-1993
CIM | The Chartered Institute of Marketing
Diploma (Marketing)
Katherine Goodwin Skills
Marketing Strategy
Marketing
Strategy
Marketing Communications
Integrated Marketing
Direct Marketing
Online Advertising
Digital Marketing
Social Media Marketing
Leadership
Social Marketing
Digital Strategy
Email Marketing
Advertising
Strategic Communications
Strategic Planning
Brand Development
Copywriting
Social Media
Media Relations
Market Research
Mentoring
Behavioural Change
Reputation Management
Public Relations
Organizational Leadership
Digital Communication Strategy
Consumer Behavior
Katherine Goodwin Summary
Katherine Goodwin, based in Edinburgh, GB, is currently a Head of Covid Highest Risk Division at The Scottish Government. Katherine Goodwin brings experience from previous roles at The Scottish Government, Food Standards Scotland and The Union Advertising Agency. Katherine Goodwin holds a 1994 - 1995 MSc in Marketing @ University of Strathclyde. With a robust skill set that includes Marketing Strategy, Marketing, Strategy, Marketing Communications, Integrated Marketing and more. Katherine Goodwin has 4 emails on RocketReach.
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