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Katherine Goodwin Location
Edinburgh, GB
Katherine Goodwin Work
Head of Covid Highest Risk Division @ (November 2021 - Present)
Head of Communications and Engagement - Shielding @ (April 2020 - November 2021)
Head of Communications and Marketing @ (October 2014 - April 2020)
Head of Safer and Greener Marketing @ (September 2011 - September 2014)
Freelance @ The Union Advertising Agency (August 2011 - September 2011)
Account Director @ (August 2010 - July 2011)
Area Manager @ (May 2009 - August 2010)
Project Manager @ (May 2009 - October 2009)
Senior Marketing Recruitment Consultant @ (November 2005 - July 2008)
Scotland Director @ (February 2004 - July 2005)
Freelance Group Account Director and Copywriter @ Freelance (September 2002 - April 2005)
Group Account Director @ Blue-Chip Marketing Edinburgh (June 1996 - August 2002)
Account Director @ bd-ntwk (May 2000 - April 2001)
Katherine Goodwin Education
University of Strathclyde
MSc (Marketing)
1994-1995
University of Aberdeen
2.1 MA (Hons) (English)
1989-1993
CIM | The Chartered Institute of Marketing
Diploma (Marketing)
Katherine Goodwin Skills
Marketing Strategy
Marketing
Strategy
Marketing Communications
Integrated Marketing
Direct Marketing
Online Advertising
Digital Marketing
Social Media Marketing
Leadership
Social Marketing
Digital Strategy
Email Marketing
Advertising
Strategic Communications
Strategic Planning
Brand Development
Copywriting
Social Media
Media Relations
Market Research
Mentoring
Behavioural Change
Reputation Management
Public Relations
Organizational Leadership
Digital Communication Strategy
Consumer Behavior
Katherine Goodwin Summary
Katherine Goodwin, based in Edinburgh, GB, is currently a Head of Covid Highest Risk Division at The Scottish Government. Katherine Goodwin brings experience from previous roles at The Scottish Government, Food Standards Scotland and The Union Advertising Agency. Katherine Goodwin holds a 1994 - 1995 MSc in Marketing @ University of Strathclyde. With a robust skill set that includes Marketing Strategy, Marketing, Strategy, Marketing Communications, Integrated Marketing and more. Katherine Goodwin has 4 emails on RocketReach.
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