Katharina Zeugner-Roth's Location
Lille, FR
Katharina Zeugner-Roth's Work
- Professor of Marketing @ SKEMA Business School
- Associate Professor @ IÉSEG School of Management
- Assistant Professor @ IÉSEG School of Management
- Assistant Professor @ Vlerick Business School
- Post-Doctoral Researcher @ University of Bern
- Research Assistant @ University of Vienna
- Research Assistant and Consultant @ University of Witten/Herdecke
Katharina Zeugner-Roth's Education
- University of Vienna
PhD (Marketing)
2005 - 2008 - HEC Paris
CEMS Master in International Management (International Management)
2001 - 2003 - WU (Vienna University of Economics and Business)
Master (Business Administration)
1998 - 2003
Katharina Zeugner-Roth's Skills
- Marketing Management
- Marketing Communications
- Research
- Marketing
- Brand Management
- International Marketing
- Consumer Behaviour
- Business Strategy
- Qualitative Research
- Strategy
Katharina Zeugner-Roth's Summary
Katharina Zeugner-Roth, based in Lille, FR, is currently a Professor of Marketing at SKEMA Business School, bringing experience from previous roles at IÉSEG School of Management, IESEG School of Management, Vlerick Leuven Gent Management School and University of Bern. Katharina Zeugner-Roth holds a 2005 - 2008 PhD in Marketing @ University of Vienna. With a robust skill set that includes Marketing Management, Marketing Communications, Research, Marketing, Brand Management and more, Katharina Zeugner-Roth contributes valuable insights to the industry. Katharina Zeugner-Roth has 1 email on RocketReach.
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