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Kate Barsby Location
Philadelphia, PA, US
Kate Barsby Work
2025 -now Vice President Marketing @
2024 -2024 Head of Marketing and Fractional CMO @
2018 -2023 Head of Marketing @
2011 -2018 VP of Marketing @
2008 -2011 Executive Account Manager @ Impax Marketing Group
2006 -2007 Marketing Assistant @
Kate Barsby Education
Kutztown University of Pennsylvania
BS (Communication and Media Studies / Public Relations, Journalism)
2003-2007
Kate Barsby Skills
Performance Measurement
Key Performance Indicators
Press Releases
P&L Forecasting
Operational Oversight
Customer Advocacy
Brand Measurement
Investment Planning
Campaign Execution
Data-driven Decision Making
Consumer Marketing
Brand Partnerships
Marketing Presentations
Messaging
Launches
Marketing Campaign Plans
Marketing Campaign Design
Customer Experience
Budget Creation
Corporate Marketing
Budget Forecasting
Trade Shows
Customer Events
Case Studies
Retail Operations
International Marketing
Storytelling
Retention Strategies
Budget Management
External Communications
Executive-level Communication
Sales Automation
Account Segmentation
Paid Media Strategy
Digital Trends
Operational Execution
Market Analysis
Channel Growth
Agency Relations
Conversion Optimization
Startups
Strategic Vision
Group Dynamics
Indirect Purchasing
Vendor Relations
Resource Allocation
Market Assessments
Cross-functional Team Leadership
Department Budgeting
Go-to-Market Strategy
Customer Insight
Multi-Channel Marketing
B2B2C
Key Metrics
Marketing Operations
Digital Media
Business-to-Business (B2B)
Public Relations
Brand Strategy
Customer Acquisition
Customer Relationship Management (CRM)
Integrated Marketing
Search Engine Marketing (SEM)
Market Research
Marketing Analytics
Team Management
Negotiation
Online Marketing
Google Analytics
Marketing Management
Web Analytics
Strategic Communications
Strategic Planning
Leadership
Creative Direction
Brand Management
Direct Response
Direct Marketing
Email Marketing
Direct Mail
Social Media Marketing
Advertising
Online Advertising
Copywriting
Marketing Strategy
Social Media
Digital Marketing
Marketing Communications
Lead Generation
Marketing
Strategy
Brand Development
Event Planning
Sales
Account Management
Sales & Marketing Leadership
Sales Leadership Training
Product Management
Product Marketing
Product Development
Kate Barsby Summary
Kate Barsby, based in Philadelphia, PA, US, is currently a Vice President Marketing at Objective Management Group. Kate Barsby brings experience from previous roles at Quoala, TalentSmartEQ, Savvier, Inc and Impax Marketing Group. Kate Barsby holds a 2003 - 2007 BS in Communication and Media Studies / Public Relations, Journalism @ Kutztown University of Pennsylvania. With a robust skill set that includes Performance Measurement, Key Performance Indicators, Press Releases, P&L Forecasting, Operational Oversight and more. Kate Barsby has 2 emails and 2 mobile phone numbers on RocketReach.
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