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Kasey Sheffer Location
Dillsburg, PA, US
Kasey Sheffer Work
Vice President, Marketing and Own Brands @ (July 2025 - Present)
Vice President, Own Brands, Giant Eagle, Inc. @ (July 2021 - July 2025)
Director, Private Brands @ (January 2018 - June 2021)
Director Brand Management, Own Brands @ (June 2015 - January 2018)
Brand Manager, Own Brands @ (September 2014 - June 2015)
Brand Manager @ (December 2010 - September 2014)
Adjunct Professor @ (January 2012 - June 2012)
Adjunct Professor @ (January 2010 - December 2010)
Account Director @ (January 2008 - December 2010)
Account Executive @ (January 2006 - January 2008)
Marketing Partnerships Manager @ (January 2003 - January 2005)
Kasey Sheffer Education
University of Tampa - John H. Sykes College of Business
Master of Business Administration – MBA (Marketing)
York College of Pennsylvania
Bachelor of Science (Business Management, Marketing, HR)
Kasey Sheffer Skills
Advertising
Analytics
Annual Planning
Board Presentations
Brand Awareness
Brand Management
Brand Strategy
Business Analysis
Business Development
Business Storytelling
Business Strategy
Business Transformation
Change Management
Collaborative Leadership
Communication
Consumer Insight
Consumer Products
Cross-functional Team Leadership
Customer Acquisition
Customer Experience
Customer Insight
Customer Relationship Management (CRM)
Customer Retention
Digital Marketing
Direct Marketing
Email Marketing
Emotional Intelligence
Enterprise Brand Strategy
Expense Management
Fast-Moving Consumer Goods (FMCG)
Go-to-Market Strategy
Growth Strategies
Integrated Marketing
Integrated Marketing Communications Planning
Leadership
Learning Agility
Loyalty Programs
M&A Strategy and Integration
Management
Market Analysis
Market Research
Marketing
Marketing Analytics
Marketing Communications
Marketing Management
Marketing Research
Marketing Strategy
Merchandising
Mergers & Acquisitions (M&A)
Negotiation
Omnichannel Transformation
Online Advertising
Online Marketing
P&L Management
Presentation Skills
Private Label
Problem Solving
Product Innovation
Product Management
Product Marketing
Public Speaking
Retail
Revenue & Profit Growth
Revenue and Margin Growth
Social Media
Stakeholder Management
Strategic Communications
Strategic Consulting
Strategic Initiatives
Strategic Planning
Strategy
Kasey Sheffer Summary
Kasey Sheffer, based in Dillsburg, PA, US, is currently a Vice President, Marketing and Own Brands at Giant Eagle, Inc.. Kasey Sheffer brings experience from previous roles at Giant Eagle, Inc. and Ahold Delhaize. Kasey Sheffer holds a Master of Business Administration – MBA in Marketing @ University of Tampa - John H. Sykes College of Business. With a robust skill set that includes Advertising, Analytics, Annual Planning, Board Presentations, Brand Awareness and more. Kasey Sheffer has 6 emails and 5 mobile phone numbers on RocketReach.
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