Karla González Email & Phone Number
Marketing Director Premium Brands @ HEINEKEN MÉXICO
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Karla González Location
- Mexico City, Mexico
Karla González Work
- 2024 -now Marketing Director Premium Brands @
- 2021 -2024 Media, Data Driven Marketing and Digital Transformation Director for Americas. @
- 2018 -2021 Media and Digital Acceleration Director. @
- 2015 -2018 Sr Media manager and digital champion Mexico @
- 2014 -2014 Marketing Director @
- 2012 -2014 Head of Marketing Communications @
- 2008 -2012 Advertising, Promotion and Research Sr. Manager @
- 2007 -2008 Brand Manager Dark Rums @
- 2004 -2007 Brand Assistant Marketing Manager @
- 2003 -2004 Trainee in Marketing and Sales. @
- 2001 -2001 Student´s Affairs Assistant. @
Karla González Education
- Thunderbird School of Global Management
GLOBAL MBA (International Business administration)
2005-2007 - Tecnológico de Monterrey
Bachelor's degree (- Member of the Marketing Association, coordination of Seminars and Symposiums. (1 Year) - Member of the ITESM Representative Dance Team. - Trainee of the Logistic Department. (5 Years))
1999-2004 - Benedictine University
Student Exchange Program (- Trainee at the Student Affairs department, developed activities for Benedictine students.)
2001-2001
Karla González Skills
- Digital Marketing
- Marketing Strategy
- Trade Marketing
- Customer Insight
- Marketing Management
- Online Advertising
- Advertising
- Social Media Marketing
- Brand Management
- Shopper Marketing
- Digital Strategy
- Market Planning
- Media Planning
- Interactive Advertising
- Market Research
- Consumer Behaviour
- Media Buying
- Strategy
- Product Development
- Competitive Analysis
- Sales
- Marketing Communications
- Microsoft Excel
- Management
- Scribd
- Video Editing
- Media Relations
- Direct Marketing
- Product Marketing
- E Commerce
- Below the Line Advertising
- Online Marketing
- Brand Development
- Relationship Marketing
- Mobile Marketing
- International Marketing
- Integrated Marketing
- Marketing
- Event Management
- Segmentation
- Market Analysis
- Multi Channel Marketing
- Email Marketing
- SEM
- Public Relations
- Product Launch
- Analytics
- Marketing Research
- Brand Architecture
Karla González Summary
- Karla González, based in Mexico City, Mexico, is currently a Marketing Director Premium Brands at HEINEKEN MÉXICO. Karla González brings experience from previous roles at HEINEKEN MÉXICO, Unilever and 4E de México, S.A. de C.V.. Karla González holds a 2005 - 2007 GLOBAL MBA in International Business administration @ Thunderbird School of Global Management. With a robust skill set that includes Digital Marketing, Marketing Strategy, Trade Marketing, Customer Insight, Marketing Management and more. Karla González has 2 emails on RocketReach.
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