Karla González Email & Phone Number
Marketing Director Premium Brands @ HEINEKEN MÉXICO
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Karla González Location
- Mexico City, Mexico
Karla González Work
- Marketing Director Premium Brands @ (December 2024 - Present)
- Media, Data Driven Marketing and Digital Transformation Director for Americas. @ (May 2021 - December 2024)
- Media and Digital Acceleration Director. @ (August 2018 - May 2021)
- Sr Media manager and digital champion Mexico @ (January 2015 - August 2018)
- Marketing Director @ (March 2014 - December 2014)
- Head of Marketing Communications @ (October 2012 - January 2014)
- Advertising, Promotion and Research Sr. Manager @ (April 2008 - October 2012)
- Brand Manager Dark Rums @ (June 2007 - April 2008)
- Brand Assistant Marketing Manager @ (April 2004 - May 2007)
- Trainee in Marketing and Sales. @ (October 2003 - April 2004)
- Student´s Affairs Assistant. @ (August 2001 - December 2001)
Karla González Education
- Thunderbird School of Global Management
GLOBAL MBA (International Business administration)
2005-2007 - Tecnológico de Monterrey
Bachelor's degree (Marketing)
1999-2004 - Benedictine University
Student Exchange Program (5 Topics BA Marketing)
2001-2001
Karla González Skills
- Digital Marketing
- Marketing Strategy
- Trade Marketing
- Customer Insight
- Marketing Management
- Online Advertising
- Advertising
- Social Media Marketing
- Brand Management
- Shopper Marketing
- Digital Strategy
- Market Planning
- Media Planning
- Interactive Advertising
- Market Research
- Consumer Behaviour
- Media Buying
- Strategy
- Product Development
- Competitive Analysis
- Sales
- Marketing Communications
- Microsoft Excel
- Management
- Scribd
- Video Editing
- Media Relations
- Direct Marketing
- Product Marketing
- E Commerce
- Below the Line Advertising
- Online Marketing
- Brand Development
- Relationship Marketing
- Mobile Marketing
- International Marketing
- Integrated Marketing
- Marketing
- Event Management
- Segmentation
- Market Analysis
- Multi Channel Marketing
- Email Marketing
- SEM
- Public Relations
- Product Launch
- Analytics
- Marketing Research
- Brand Architecture
Karla González Summary
- Karla González, based in Mexico City, Mexico, is currently a Marketing Director Premium Brands at HEINEKEN MÉXICO. Karla González brings experience from previous roles at HEINEKEN MÉXICO, Unilever and 4E de México, S.A. de C.V.. Karla González holds a 2005 - 2007 GLOBAL MBA in International Business administration @ Thunderbird School of Global Management. With a robust skill set that includes Digital Marketing, Marketing Strategy, Trade Marketing, Customer Insight, Marketing Management and more. Karla González has 2 emails on RocketReach.
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