Karin Bootsma Email & Phone Number
VP, Digital and Product Marketing @ Lightcast
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Karin Bootsma Location
- San Jose, CA, US
Karin Bootsma Work
- 2024 -now VP, Digital and Product Marketing @
- 2023 -2024 Marketing Advisor @
- 2022 -2023 SVP, Marketing @
- now Vice President, Marketing @
- now Marketing Advisor @
- now Senior Director of Product Marketing @
- now Vice President, Marketing @ Entopia, Inc.
- now Vice President, Marketing @
- now Product Marketing Manager @
Karin Bootsma Education
- Stanford University Graduate School of Business
MBA, Concentration on Marketing and International Business (Concentration on Marketing and International Business)
- Stanford University Graduate School of Business
Executive Program on Leadership
- University of the Pacific
- Harvard University
- The Bracher Center for Integrity in Leadership
(Dimension Five Leadership Training)
- Center for Creative Leadership
(Leadership Development Program)
Karin Bootsma Skills
- • Product marketing, go-to-market strategy
- • Messaging, branding/co-branding
- • Product management
- • Field marketing and sales enablement
- • Demand generation and user acquisition
- • Analyst and media relations
- • Closed-loop lead qualification/measurement
- • Web analytics and new media tools
- Start-ups
- Go-to-market Strategy
- Product Marketing
- Product Management
- Mergers
- Demand Generation
- Messaging
- SaaS
- Cross-functional Team Leadership
- Enterprise Software
- Product Launch
- Integrated Marketing
- Strategy
- Competitive Analysis
- Analytics
- B2B Marketing
- Product Development
- Business Development
- Marketing Strategy
- E-commerce
- Online Marketing
- Email Marketing
- Cloud Computing
- Salesforce.com
- Strategic Partnerships
- Lead Generation
- SEO
- CRM
- Marketing Communications
- Mergers & Acquisitions
- B2B
- Marketing Management
- Positioning
- Business-to-Business (B2B)
- Customer Relationship Management (CRM)
- Software as a Service (SaaS)
- Marketing
- Closed Loop Lead Qualification/Measurement
- Cross Functional Team Leadership
- Go to Market Strategy
- Business to Business B2b
- Branding/Co Branding
- Start Ups
- Analyst and Media Relations
- Mergers and Acquisitions
- Team Building
- Software as a Service Saas
- Demand Generation and User Acquisition
- Leadership
- E Commerce
- Web Analytics and New Media Tools
- Field Marketing and Sales Enablement
- Customer Relationship Management Crm
- Software as a Service
- Customer Relationship Management
- Business to Business
Karin Bootsma Summary
- Karin Bootsma, based in San Jose, CA, US, is currently a VP, Digital and Product Marketing at Lightcast. Karin Bootsma brings experience from previous roles at SucceedSmart, SkyHive, Randstad USA and Jobvite and others. Karin Bootsma holds a MBA, Concentration on Marketing and International Business in Concentration on Marketing and International Business @ Stanford University Graduate School of Business. With a robust skill set that includes • Product marketing, go-to-market strategy, • Messaging, branding/co-branding, • Product management, • Field marketing and sales enablement, • Demand generation and user acquisition and more. Karin Bootsma has 2 emails and 2 mobile phone numbers on RocketReach.
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