Karin Atterfors Email & Phone Number
Senior Vice President Marketing, Category and Innovation @ Atria Sweden
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Karin Atterfors Location
- Stockholm, SE
Karin Atterfors Work
- Senior Vice President Marketing, Category and Innovation @ (June 2024 - Present)
- Director Snus Category @ (July 2023 - June 2024)
- Director of Brands and Insight @ (March 2022 - October 2023)
- Director Consumer and Market Intelligence, Central Marketing and Sustainability @ (October 2021 - March 2022)
- Marketing Manager Core beer and Brand Experience @ (January 2021 - October 2021)
- Marketing Manager Core Beer and Alco Free Beer @ (October 2015 - January 2021)
- Head of Go To Market (Trade Marketing and Category Management and Insight and Channel Marketing) @ (August 2012 - September 2015)
- Chief Customer Marketing and Business Development @ (April 2011 - August 2012)
- Commercial Business Development Manager @ (December 2009 - May 2011)
- Senior Consultant and CEO @ Movement Consulting AB (January 2001 - November 2009)
- Head of Account Managers @ EXP CREATOR MOMENTUM (Advertising agency within McCann World group) (January 1999 - January 2001)
- Customer Business Team Manager @ (January 1997 - January 1999)
- Positions within Marketing and Sales (Brand Manager etc) @ (January 1992 - January 1997)
Karin Atterfors Education
- Stockholm School of Economics
MBa + Exchange Program (Business Administration, Marketing)
1988-1992 - Swedish Airforce/Flygvapnets Officershögskola
Military training
1985-1987 - Eksjö Gymnasium
Gymn (Nat. Science)
1982-1985
Karin Atterfors Skills
- Advertising
- Brand Awareness
- Brand Communication
- Brand Equity
- Brand Strategy
- Brand development
- Business Development
- Business Planning
- Business Strategy
- Business-to-Business (B2B)
- CEO
- Category Management
- Consumer Insights
- Content Strategy
- Creative Agency
- Cross-functional Team Leadership
- Customer Insight
- Digital Marketing
- Digital Strategy
- Energetic Leader
- Events
- FMCG
- HORECA
- Innovation
- Innovation Management
- Key Account Management
- Leadership
- Management
- Managing Agency Relationships
- Market Analysis
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Research
- Marketing Strategy
- Media Buying
- Media Planning
- P&L Management
- PR
- Portfolio Management
- Pricing Strategy
- Product Development
- Retail
- Sales Strategy
- Shopper Insights & Marketing
- Social Media
- Social Media Marketing
- Sponsorship Management
- Strategic Brand Positioning
- Strategy
- Sustainability
- Systembolaget
- Trade Marketing
- Consumer Behavior
- Competitive Analysis
- Strategy Development
- New Business Development
- Consumer Behaviour
- Brand Management
- Shopper Marketing
- Market Planning
- Change Management
- Shopper Insights And Marketing
- JavaScript
- Account Management
Karin Atterfors Summary
- Karin Atterfors, based in Stockholm, SE, is currently a Senior Vice President Marketing, Category and Innovation at Atria Sweden. Karin Atterfors brings experience from previous roles at Swedish Match and Carlsberg Group. Karin Atterfors holds a 1988 - 1992 MBa + Exchange Program in Business Administration, Marketing @ Stockholm School of Economics. With a robust skill set that includes Advertising, Brand Awareness, Brand Communication, Brand Equity, Brand Strategy and more. Karin Atterfors has 2 emails and 1 mobile phone numbers on RocketReach.
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