2012 -2015 Head of Go To Market (Trade Marketing and Category Management and Insight and Channel Marketing) @
2011 -2012 Chief Customer Marketing and Business Development @
2009 -2011 Commercial Business Development Manager @
2001 -2009 Senior Consultant and CEO @ Movement Consulting AB
1999 -2001 Head of Account Managers @ EXP CREATOR MOMENTUM (Advertising agency within McCann World group)
1997 -1999 Customer Business Team Manager @
1992 -1997 Positions within Marketing and Sales (Brand Manager etc) @
Karin Atterfors Education
Stockholm School of Economics (Handelshögskolan i Stockholm)
MBa + Exchange Program (AISEC)
1988-1992
Swedish Airforce/Flygvapnets Officershögskola
Military training
1985-1987
Eksjö Gymnasium
Gymn (Nat. Science)
1982-1985
Karin Atterfors Skills
Category Management
Consumer Insights
Consumer Behavior
Marketing Strategy
Product Development
FMCG
Shopper Insights & Marketing
Marketing Research
Competitive Analysis
Brand Development
Brand Communication
P&L Management
Pricing Strategy
Sales Strategy
Strategy Development
Business Strategy
New Business Development
Business Development
Strategy
Customer Insight
Consumer Behaviour
Marketing Management
Trade Marketing
Market Analysis
Management
Brand Management
Shopper Marketing
Market Planning
Brand Equity
Key Account Management
Retail
Marketing
Marketing Communications
Business Planning
Change Management
Leadership
Shopper Insights And Marketing
JavaScript
Account Management
Karin Atterfors Summary
Karin Atterfors, based in Stockholm, SE, is currently a Senior Vice President Marketing, Category and Innovation at Atria Sweden. Karin Atterfors brings experience from previous roles at Swedish Match and Carlsberg Group. Karin Atterfors holds a 1988 - 1992 MBa + Exchange Program in AISEC @ Stockholm School of Economics (Handelshögskolan i Stockholm) . With a robust skill set that includes Category Management, Consumer Insights, Consumer Behavior, Marketing Strategy, Product Development and more. Karin Atterfors has 2 emails and 1 mobile phone numbers on RocketReach.
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