2021 -2022 Senior Director, Human Insights and Analytics - NA Health and Beauty (Burt's Bees and Better Health VMS) @
2021 -2022 Director, Human Insights - NA Shopper and Retail Experience Insights @
2020 -2021 Director, Human Insights - Corp Sustainability, Multicultural and Macro Trends, Insights COE @
2017 -2020 Associate Director, E-Commerce and Omnichannel Shopper and Retail Experience Insights @
2015 -2017 Associate Director Shopper and Retail Insights Lead - North America Strategic and National Customers @
2012 -2015 Shopper Insights Manager - North America Strategic Customers @
2012 -2012 Director, Product and Professional Services (Multicultural Insights and Research) @
2010 -2012 Senior Manager (now Director Level) Consumer and Market Knowledge - North America Mkt Development Org @
2004 -2010 Manager and Associate Manager, Consumer Market Knowledge - Global Cosmetics Innovation, Base Business @
2002 -2004 Systems Analyst, Information Technology, Global Business Services @
Karen Chen Education
The University of Texas at Austin - Red McCombs School of Business
(Management, Business)
1998-2001
Karen Chen Skills
Customer Insight
Shopper Marketing
Consumer Products
Segmentation
Market Research
Brand Equity
Marketing Strategy
FMCG
Strategy
Product Marketing
Competitive Analysis
Focus Groups
Business Analysis
Qualitative Research
Marketing Research
Digital Marketing
Data Analysis
Management
Fast Moving Consumer Goods
Consumer Insights
Cross Functional Team Leadership
Karen Chen Summary
Karen Chen, based in Washington, DC, US, is currently a Senior Director - Marketing Insights, Purell Consumer Accelerator at The Clorox Company. Karen Chen brings experience from previous roles at The Clorox Company. Karen Chen holds a 1998 - 2001 The University of Texas at Austin - Red McCombs School of Business. With a robust skill set that includes Customer Insight, Shopper Marketing, Consumer Products, Segmentation, Market Research and more. Karen Chen has 6 emails and 3 mobile phone numbers on RocketReach.
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