Senior Director, Corporate Innovation Accelerator: Marketing, Strategy and Insights @ (October 2022 - July 2026)
Senior Director, Human Insights and Analytics - NA Health and Beauty (Burt's Bees and Better Health VMS) @ (December 2021 - October 2022)
Director, Human Insights - NA Shopper and Retail Experience Insights @ (July 2021 - February 2022)
Director, Human Insights - Corp Sustainability, Multicultural and Macro Trends, Insights COE @ (April 2020 - August 2021)
Associate Director, E-Commerce and Omnichannel Shopper and Retail Experience Insights @ (August 2017 - April 2020)
Associate Director Shopper and Retail Insights Lead - North America Strategic and National Customers @ (October 2015 - August 2017)
Shopper Insights Manager - North America Strategic Customers @ (August 2012 - September 2015)
Director, Product and Professional Services (Multicultural Insights and Research) @ (March 2012 - August 2012)
Senior Manager (now Director Level) Consumer and Market Knowledge - North America Mkt Development Org @ (January 2010 - March 2012)
Manager and Associate Manager, Consumer Market Knowledge - Global Cosmetics Innovation, Base Business @ (January 2004 - January 2010)
Systems Analyst, Information Technology, Global Business Services @ (January 2002 - January 2004)
Karen Chen Education
The University of Texas at Austin - Red McCombs School of Business
(Management, Business)
1998-2001
Karen Chen Skills
Customer Insight
Shopper Marketing
Consumer Products
Segmentation
Market Research
Brand Equity
Marketing Strategy
FMCG
Strategy
Product Marketing
Competitive Analysis
Focus Groups
Business Analysis
Qualitative Research
Marketing Research
Digital Marketing
Data Analysis
Management
Fast Moving Consumer Goods
Consumer Insights
Cross Functional Team Leadership
Karen Chen Summary
Karen Chen, based in Washington, DC, US, is currently a Senior Director - Marketing Insights, Purell Consumer Accelerator at The Clorox Company. Karen Chen brings experience from previous roles at The Clorox Company. Karen Chen holds a 1998 - 2001 The University of Texas at Austin - Red McCombs School of Business. With a robust skill set that includes Customer Insight, Shopper Marketing, Consumer Products, Segmentation, Market Research and more. Karen Chen has 6 emails and 3 mobile phone numbers on RocketReach.
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