Kara McCartney Email & Phone Number
Senior Vice President @ The Value Engineers
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Kara McCartney Location
- San Francisco, CA, US
Kara McCartney Work
- Senior Vice President @ (January 2020 - Present)
- Executive Strategy Director @ (August 2018 - January 2020)
- Co-Head of Strategic Planning @ (April 2014 - August 2018)
- Senior Director of Strategy and Insights @ (June 2005 - March 2014)
- Strategist, Moderator, Ethnographer @ Independent Consulting (February 2003 - January 2005)
- Consumer Trends Analyst @ (January 1999 - January 2002)
- Social Analyst @ (January 1996 - January 1999)
Kara McCartney Education
- Sarah Lawrence College
Bachelor Of Arts (Creative Writing)
1990-1993 - Wadham College, Oxford University 1991-1992
Kara McCartney Skills
- Customer Insight
- Ethnography
- Brand Architecture
- Qualitative Research
- Strategic Brand Positioning
- New Business Development
- Account Management
- Segmentation
- innovation
- Packaging design
- Corporate identity
- Brand Strengthening
- Brand Extensions
- Brand Performance
- Brand Development
- Strategy
- Positioning
- Brand Equity
- Consumer Behaviour
- Product Naming
- Product Innovation
- Quantitative Research
- Packaging
- Integrated Marketing
- FMCG
- Creative Strategy
- Digital Strategy
- Corporate Branding
- Marketing Research
Kara McCartney Summary
- Kara McCartney, based in San Francisco, CA, US, is currently a Senior Vice President at The Value Engineers. Kara McCartney brings experience from previous roles at Futurebrand, Greenberg Strategy, Landor and Independent Consulting. Kara McCartney holds a 1990 - 1993 Bachelor Of Arts in Creative Writing @ Sarah Lawrence College. With a robust skill set that includes Customer Insight, Ethnography, Brand Architecture, Qualitative Research, Strategic Brand Positioning and more. Kara McCartney has 2 emails and 2 mobile phone numbers on RocketReach.
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