Kappa Strategy Information

Digital commerce often breaks down at the seams—between the brand and the agency, the platform and the operator, or the roadmap and the P&L. That is where I help. I spent 25 years leading e-commerce and digital for consumer brands including Lenox, World Kitchen, Newell Brands, Welspun, and MerchSource. For 14 years, I have also advised commerce platforms and agencies. I have worked on the merchant, technology, and agency sides of the business. I understand the pressures and tradeoffs each brings to the table. Where I help · Platform strategy and selection—what to buy, build, or leave alone · Agency selection and oversight—including whether you need one · Retention, repeat purchase, and customer economics · Practical uses of AI in commerce · Digital team design and leadership support How I work Most engagements are focused, hands-on, and built around a clear decision or outcome. They typically run four to twelve weeks, although some develop into ongoing advisory or fractional roles. Clients work directly with me from start to finish. Let’s talk: ken@kappastrategy.com · https://kappastrategy.com/