Kantar LMRB Information

Kantar Lanka was established in 1981, as Sri Lanka’s first independent, international market research agency. From its inception in 1981, Kantar Lanka has been at the forefront of the information, insight and consultancy business in Sri Lanka. It was the first company to fill the vacuum created by the absence of a reliable information-resource company, employing advanced research tools to serve the needs of its clients. In today’s world of proliferating media channels and extensive consumer choices, monitoring the health of brands and the effectiveness of related marketing spend is becoming even more complex. Conventional market research, especially if it is scientifically and professionally conducted, can provide an invaluable analysis of the immediate past. But companies also need help in forging their futures, for which they need insights. An insight can be thought of as a new understanding, as a result of which action may be taken to increase the efficiency of an enterprise Kantar Lanka is part of the Kantar Group, the information, insight & consultancy wing of WPP, one of the world’s largest communications services groups, with offices in over 100 countries. WPP companies provide services worldwide to more than 330 of the Fortune Global 500. Kantar Lanka offers a full professional service, including both Qualitative, Quantitative research. Kantar Lanka's audience measurement systems are the Industry Standard for television (people-meters), radio (diary) and print (f2f interviews with over 12,000 respondents annually, the largest privately conducted survey in Sri Lanka). The WorldPanel Division tracks over 50 fast moving consumer good (FMCG) categories on a monthly basis. Kantar Lanka is also actively involved in offering a range of advertising and brand equity related research in association with Millward Brown, the world leader in ad pre-testing and brand health tracking methodology.