McKinsey & Company is a global management consulting firm. We are the trusted advisor to the world's leading businesses, governments, and institutions.
We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients and, often, to the world.
We work with our clients as we do with our colleagues. We build their capabilities and leadership skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.
CleverTap is the world's leading AI-native customer engagement and retention platform, helping brands turn data into lasting customer relationships. Its intelligence layer, CleverAI™, delivers Live 1:1 Personalization through native decisioning and orchestration — using real-time and historical customer data to decide the best message, offer, and moment for each individual, then delivering it across every channel and learning from the outcome to improve the next decision. This helps marketers replace one-size-fits-all campaigns with individually relevant engagement, driving measurable and lasting business impact.
Leading brands such as Burger King, Levi's, IKEA, Decathlon, Domino's, Jio, Carousell, AIA Thailand, Sasom, 12Go, and Ngern Tid Lor rely on CleverTap to drive measurable growth through meaningful customer engagement. With backing from global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has a presence across the US, Europe, the Middle East, Latin America, and Asia.