KAfe Group Competitors

Trung Nguyên is a Vietnam-based business group involved in the production, processing and distribution of coffee. Trung Nguyên is a major domestic coffee brand within Vietnam, and exports its products to 50 countries, including major Asian markets such as Japan and Singapore. It is most noted for its Trung Nguyên brand of coffee products; sub-brands include Creative Coffee, Weasel kopi luwak and Legendee simulated kopi luwak coffee, Passiona low-caffeine coffee for female drinkers, and G7 instant coffee. The group, established in 1996 in Buôn Ma Thuột, Đắk Lắk Province, is composed of five members: Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee Company JSC, Trung Nguyen Coffee LLC, G7 Commercial Services Company, Trung Nguyen Franchise Its director and CEO is Dang Le Nguyen Vu.

Established in 1968, on the famous tea plateau of Bao Loc (Lam Dong), Phuc Long aspires to provide high quality tea and coffee products, preserving the traditional Vietnamese flavor combined with the contemporary way of enjoying beverages. After almost 50 years of extracting the quintessence from premium green tea buds and coffee beans with the desire to bring customers the most valuable experiences, Phuc Long has continuously been the pioneer brand with numerous innovations in the tea and coffee industry. We believe that each of our products will progressively become excellent when being created with constant striving and passion. And it is the connection based on trust, honesty and love that contributes to bringing the beauty of tea & coffee culture to fly higher and farther. Continuing the efforts, from the first store, until now, Phuc Long has launched more than 40 stores in Ho Chi Minh City and Binh Duong areas serving fresh drinks of tea and coffee. Working with the motto "Quality comes from passion", together, we have been writing the story of a Vietnamese brand which is rich in tradition, connecting the quintessence of decades of experience; and constantly refining and renewing itself in the transition of becoming a brand that always be deeply in touch with many generations of customers.

Starbucks operations in Vietnam is fully licensed to Maxim's Caterers Limited, a company incorporated in Hong Kong and a leading restaurant operator of multiple brands across Asia. The first Starbucks store in Vietnam opened in 2013 in the center of Hochiminh city. Starbucks coffee houses offer more than the finest coffee sourced from across the globe. Friendly people, great music and a comfortable upbeat meeting place create the famous Starbucks Experience. The layout and atmosphere of Starbucks stores is specifically designed to be cosy and intimate, while at the same time providing people with their own personal space to use as they wish. The combination of sofas, armchairs, coffee tables and chairs, bars and stools, and meeting room tables means that there is something for everyone. Those looking for peace and quiet away from home or the office can relax and linger in a comfortable armchair and escape into a book, whilst those looking for an intimate place to meet friends can huddle on a sofa and chat over a mug of coffee, as they would in their own home.