JW/PR Information

With nearly two decades of experience in leading and partnering with strategic communications and PR departments, I have dedicated myself to the craft of storytelling while building and protecting the reputations of some of the world's most recognizable brands. I have continued to immerse myself in understanding the ever-changing mindsets of consumers, what motivates them to shift from consideration to purchase, and how to build loyalty and advocacy among consumers over time. Today, I lead JW/PR and provide strategic communications expertise to mom-and-pop shops and matrix-ed corporations alike. I have vast experience with small and large businesses, spanning lifestyle, design, travel, retail, and hospitality industries, providing an array of impactful PR support. I hold a Bachelor's degree in Public Relations & Advertising from Texas Christian University in Fort Worth, Texas, and a Master's degree in Public Relations & Corporate Communications from Georgetown University in Washington, D.C.