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Just is the AI-driven personal auto insurance company built for cost-conscious and low-mileage drivers. We use behavioral data, telematics, and machine learning to price more accurately, helping safer drivers get coverage that better reflects how they actually drive. We serve the neo-standard auto insurance market through independent agents, digital agencies, and strategic partners. Our goal is to build a smarter, more affordable, and more profitable personal auto insurance platform for a large and underserved segment of drivers.

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Robert Smithson is the Founder and CEO of Just.

35 people are employed at Just.

Just is based in Los Angeles, California.

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