Just Label It Competitors

We are an independent, nonprofit organization that works side by side with consumers to create a fairer, safer, and healthier world. We do it by fighting to put consumers’ needs first in the marketplace and by empowering them with the trusted knowledge they depend on to make better, more informed choices. Our objective is simple: for all employees to feel supported so that they’re set up for success.

The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. We do this through consumer education and outreach programs; marketing support provided to Non-GMO Project Verified brands; and training resources and merchandising materials provided to retailers. Non-GMO Project Verified remains the market leader for GMO avoidance and one of the fastest growing labels in the retail sector. We offer North America’s most trusted third-party verification for non-GMO products. The Non-GMO Project Standard is a consensus-based document crafted with the insight from dozens of industry experts, reflecting a dynamic range of perspectives. In a world of shifting technologies, the Standard remains current and collaborative through ongoing public comment periods. Because of this collaboration with engaged stakeholder groups, Non-GMO Project Verified is a meaningful and achievable way for suppliers, brands and retailers to show their commitment to providing consumers transparent choice in the marketplace.

The Environmental Working Group is a non-profit, non-partisan organization dedicated to protecting human health and the environment. Our mission is to empower people to live healthier lives in a healthier environment. EWG drives consumer choice and civic action with its game-changing investigations and research on toxics and environmental health, food and agriculture, and water and energy. For two decades, EWG’s groundbreaking research has changed the debate over environmental health. From households to Capitol Hill, EWG’s team of scientists, policy experts, lawyers, communication experts and programmers has worked tirelessly to make sure someone is standing up for public health when government or industry won’t.