Just Evil Enough Information

In a world saturated with marketing noise, how do you rise above the crowd? Just Evil Enough teaches you how to bend the rules—and sometimes rewrite them—to win in the attention economy. Packed with over 200 case studies and proven frameworks, this playbook helps you uncover clever, unexpected tactics that put your competition on their heels. Written by best-selling author Alistair Croll and marketing expert Emily Ross, this book isn’t just theory—it’s a blueprint for action. Whether you’re a startup founder, a seasoned marketer, or an advisor looking to disrupt the status quo, Just Evil Enough gives you the tools to find your unfair advantage and use it strategically.