Juniper Strategy Ltd Information

Juniper is a specialist strategy and insight consultancy for the food, beverage, leisure and hospitality sectors. We combine strategic thinking with operational expertise, which means our clients get sharp analysis that actually translates into decisions, not just reports that sit on a shelf. We work with brands, investors, landlords and operators across the UK, Europe, the US, GCC and Asia, at every stage of the growth journey - from early concept through to international expansion. Our work spans: Strategy & Growth — Market Entry & Growth Strategy — Pricing Strategy — Brand Extension Strategy (supermarket products, meal kits, recipe kits) — New Territory Research & Prioritisation — Franchise & Licensing Roadmaps — Business Plan Support — Launch Support & Access to Our Trusted Network Consumer & Proposition — Proposition Development — New Concept Development — Consumer Due Diligence — Customer Insight Location & Real Estate — UK Location Strategy & Scalability Assessments — Site Feasibility Studies — Retail and F&B Tendering for Global Airports & Stations — Real Estate F&B Strategy — Tenant Mix Strategy Performance — Performance Analysis & Auditing Every project is bespoke. We design our own research to fit the brief - whether that's consumer surveys, intercept research, focus groups, trading data analysis or desk research. If you have a project or strategic challenge to discuss, we'd love to hear from you.