Crayola has inspired children to express their creativity since 1903. Each day Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops colorful, innovative, quality art products that are loved by families and preferred by teachers. Our company culture is mission focused, encourages fun, collaboration, transparency, helping others, and a never give up attitude.
The company began when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. A Hallmark company, Crayola has called Lehigh Valley, Pennsylvania, its home for over 120 years. Today, the company’s world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola Experience, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons.
We work every day to create a culture of inclusion – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee can be their very best. We believe our workforce benefits from a broad spectrum of diverse ideas and perspectives and enables us to understand our consumers better. Learn more about Crayola’s Culture: https://www.crayola.com/about-us/diversity-and-inclusion/
Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/company/sustainability/
Sculpey oven-bake clay was a happy accident! The compound known as Sculpey oven-bake clay today was first created in 1967, with the original idea being to use the clay as a thermal transfer compound which would conduct heat away from the cores of electrical transformers. However, the usage of the compound for this purpose turned out to be unsuccessful. The material was set aside in the lab and forgotten about. Then one day the Director of the lab was playing around with it and discovered that you could shape it and then bake it at a low temperature and it would stay in that shape. He then did more testing and discovered that the compound could be molded, baked, sanded, drilled, carved and painted. It became a highly versatile medium for the craft industry. Sculpey clay started out as just a white clay. It wasn’t until years later that we started making the beautiful colors you know and love today! We still partner with artists today to showcase all of the amazing things you can do with our oven-bake clays and liquid polymer clays.
Polymer clay –
Kids – Sculpey Bake Shop®
Artists – Sculpey Premo™, Sculpey® Soufflé, Liquid Sculpey
General fun – Sculpey III®, Original Sculpey®, Keepsake®
Sculpting – Super Sculpey®
Other Mediums - Non Dry clay, Air Dry Clay, Glazes
Innovative Tools designed specifically for oven bake clay
We are continually striving to bring innovation, inspiration and creativity to clayers of all ages and skill levels! We have expanded our product offering into other types of clay and tools.
Check out our NEW 2026 Interactive Brochure - www.ZimpliKids.com/brochure
Zimpli Kids are the innovative creators behind some of the most unique children’s toy products on the market! We strive to create fun ‘Just Add Water’ products to enhance both children’s and parent’s experiences of bath and play time. The amazing textures, colours, sounds and scents of our products make them perfect for multi-sensory play, at home or in educational settings.
You may know us best for our ever so famous Gelli Baff and Slime Baff; two certified biodegradable powders that transform water into goo or slime and back again! These magic powders are also viral sensations with over 9 BILLION views on YouTube from independent reviewers worldwide.
This social media success helped us to secure distribution worldwide and we now deliver bath time fun to over 50 countries! In 2017, Europe’s largest toy distributor, Simba Toys, became a major shareholder of Zimpli Kids.
Our Gelli and Slime products are the first toys to be accredited as skin safe, by the British Skin Foundation (BSF), who are the UK’s leading skin disease research charity. This recognition will help give parents that extra peace of mind that our products are 100% safe for their child's sensitive skin!
Our aim is not only to make unique toys, but to develop products that are kind to the planet. We are so proud to offer a fully eco-friendly range that uses certified biodegradable powders and 100% recyclable packaging. We proudly manufacture 95%+ of products in our company owned, ISO 9001, ISO 14001 and SMETA accredited UK factory. Our Gelli and Slime powders are certified biodegradable and have both passed the bio-degradation Test OECD 301B, tested by Intertek.
We also manufacture a wide range of bath bombs and other amazing, ‘Just Add Water’ products!
Wherever you are, whether it’s bath time or playtime; ‘just add water’ for hours of Zimpli Kids fun!
For more info – see www.zimplikids.com