Sportsbet is a leading Australian online wagering platform, with a team of more than 1,300 people across Melbourne, Sydney and Darwin – with over half of that working across technology and data.
We serve more than 2.4 million customers through a customer-first, insight-driven and agile approach, helping Australians engage safely with the racing and sporting events they love. In 2026, we were recognised by WORK180 as one of Australia’s Top 101 Employers for Women, ranking number #35.
We’re proud of our products, our people, our platforms and our partnerships. As a market leader, we’re committed to strong corporate and social responsibility. We don’t just meet regulatory requirements - we aim to exceed them - prioritising the safety and wellbeing of our customers while setting high standards across the industry.
We’re a flexible, progressive and inclusive employer that values diversity. At Sportsbet, we look beyond experience alone, focusing on behaviours, learning agility and expertise to find the right fit for our team. Not only do we support diversity – we celebrate it!
With state-of-the-art office spaces, regular development opportunities, games, and team activities, along with some of the smartest colleagues you’ll ever meet, Sportsbet is a place where you can thrive. We’re confident that working here will be the most exciting chapter of your career!
We are the world's largest, and Australia's only, peer-to-peer wagering platform.
Unlike bookmakers or totes, we are a marketplace where supply meets demand. This means the markets are dynamic, fluid and efficient, which results in better value for our customers with better odds at low margins.
We are also different to the rest of the wagering industry as we gain revenue through charging a small commission when a customer wins.
So, unlike with the bookies, our customers don't get shut off or restricted for winning, in fact quite the opposite, we want our customers to win!
Our purpose is to empower customers with a different betting experience.
PlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
PlayUp unifies the world's favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia’s largest and indeed some of the globe’s largest prize pools in competitive peer-to-peer online betting.
We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, India and have recently launched in the USA.
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