Julia Edwards-Smith Email
General Manager Global Product Marketing- AI and Platform Services. @ Xero
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Julia Edwards-Smith Location
- Hawthorn East, VIC, AU
Julia Edwards-Smith Work
- General Manager Global Product Marketing- AI and Platform Services. @ (June 2023 - Present)
- General Manager, Product Marketing (Financial Services) @ (September 2022 - June 2023)
- Chief Customer Officer @ McMillan Shakespeare (MMSG) (October 2020 - September 2022)
- CMO - Group Executive Marketing and Digital @ McMillan Shakespeare (MMSG) (July 2019 - October 2020)
- General Manager (Acting) Consumer Marketing and Customer Strategy @ National Australia Bank (February 2019 - June 2019)
- Head of Home Owner Marketing - Product Marketing @ National Australia Bank (October 2016 - February 2019)
- Head of Deposits and Payments Product Marketing @ National Australia Bank (January 2015 - September 2016)
- Digital Marketing Manager - Brand and Home Loans @ National Australia Bank (September 2014 - January 2015)
- Integrated Marketing Manager, Everyday Banking @ National Australia Bank (August 2013 - September 2014)
- Marketing Manager, Customer Retention (inc. CLM) @ National Australia Bank (April 2008 - November 2012)
- CRM Manager @ (April 2007 - January 2008)
- Consumer Marketing Manager - Payments product marketing @ (June 2006 - April 2007)
- Account Manager @ Tullo Marshall and Warren (October 2005 - June 2006)
- Direct Marketing Manager - loyalty and CRM @ (March 2004 - July 2005)
Julia Edwards-Smith Education
- University of Melbourne
Bachelor's Degree (Bachelor of Commerce: First Class Honours in Marketing Management)
2000-2003 - Wesley college
VCE
Julia Edwards-Smith Skills
- Account Management
- Activations
- Advertising
- Agile Methodologies
- Artificial Intelligence (AI)
- Automation
- B2C Marketing
- Banking
- Brand Awareness
- Brand Building
- Brand Performance
- Business Case Development
- Business Strategy
- C-Level
- CRM
- Campaign Execution
- Change Management
- Commercial Management
- Communication
- Consumer Products
- Cross Functional Relationships
- Cross-team Collaboration
- Customer Loyalty
- Customer Retention
- Customer Segmentation Strategy
- Data Strategies
- Data-Driven Insights
- Data-driven Marketing
- Digital Marketing
- Digital Media
- Digital Strategy
- Digital Trends
- Direct Marketing
- Email Marketing
- Executive Team
- Executive Team Member
- FinTech
- Financial Performance
- Financial Services
- Go-to-Market Strategy
- Inbound Marketing
- Integrated Brand Marketing
- Integrated Marketing
- Integrated Marketing Communications Planning
- Launches
- Leadership
- LinkedIn Advertising
- Management
- Market Planning
- Market Research
- Marketing
- Marketing Automation
- Marketing Budget Management
- Marketing Communications
- Marketing Leadership
- Marketing Management
- Marketing Strategy
- Messaging
- Mobile Advertising
- Mobile Marketing
- Multi-channel Marketing
- Multimedia Marketing Communications
- Online Advertising
- Online Marketing
- Organization Skills
- Partner Engagement
- People-oriented
- Portfolio Management
- Presentations
- Product Evangelism
- Product Marketing
- Programme Delivery
- Project Management
- Relationship Building
- Relationship Management
- Resource Allocation
- Return on Investment
- Revenue & Profit Growth
- SMB
- Saas growth
- Sales
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Small Business Marketing
- Social Media
- Social Media Marketing
- Software as a Service (SaaS) marketing
- Stakeholder Management
- Strategic Communications
- Strategic Planning
- Strategic Programs
- Strategic Thinking
- Strategy
- Team Leadership
- Technology Marketing
- Microsoft Excel
- People Oriented
- Multi Channel Marketing
- Search Engine Marketing Sem
- Search Engine Optimization Seo
- Search Engine Marketing
- Search Engine Optimization
Julia Edwards-Smith Summary
- Julia Edwards-Smith, based in Hawthorn East, VIC, AU, is currently a General Manager Global Product Marketing- AI and Platform Services. at Xero. Julia Edwards-Smith brings experience from previous roles at Xero, McMillan Shakespeare (MMSG) and National Australia Bank. Julia Edwards-Smith holds a 2000 - 2003 Bachelor's Degree in Bachelor of Commerce: First Class Honours in Marketing Management @ University of Melbourne. With a robust skill set that includes Account Management, Activations, Advertising, Agile Methodologies, Artificial Intelligence (AI) and more. Julia Edwards-Smith has 3 emails on RocketReach.
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