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Juan Schofield Location
Guatemala City, GT
Juan Schofield Work
2025 -now Commercial Director @
2023 -now Co Funder and Partner @
2022 -2025 Commercial Director LATAM @
2021 -2022 Head of Commercial- Direct Model Modern Trade Channel Central America @
2017 -2021 Head of Commercial- Distributor Model go to market Channel Central America @
2013 -2017 Co-Founder and Partner @
2015 -2017 Head of TradeMarketing Central America and Caribe @
2014 -2015 Business Unit Manager Central America and Caribe @
2013 -2014 COMMERCIAL PLANNING and ACTIVATION MANAGER @
2010 -2013 Brand Manager – Old Parr and Reserve Brands @
2007 -2010 Brand Manager – Baileys and Non Scotch Portfolio @
2004 -2007 BRAND MANAGER @
Juan Schofield Education
ESIC Business & Marketing School
Maestria (Mercadeo Directo)
2002-2003
Universidad Latina de Costa Rica
Bachiller en Administracion Empresas enfasis mercadeo (Marketing)
1998-2002
Juan Schofield Skills
Marketing
Trade Marketing
FMCG
Customer Insight
Shopper Marketing
Marketing Management
Brand Management
Marketing Strategy
Brand Equity
Market Planning
Market Research
Brand Development
Nielsen
Space Management
Pricing Strategy
Mercadotecnia
Marketing comercial
Estrategia de mercadotecnia
Dirección de marketing
Plan de marketing
Información sobre el consumidor
Productos de alta rotación
Gestión de marca
Administración y dirección de empresas
Estrategia
Management
Valor de marca
Strategic Planning
Estrategia de precios
Investigación de mercados
Desarrollo de marca
Strategy
Marketing orientado al cliente
Positive Work Environment
Sales
Data Analysis
Resiliency
Negotiation
Team Leadership
Advertising
Microsoft Office
Customer Service
Strategic Negotiations
Business Strategy
Project Management
Juan Schofield Summary
Juan Schofield, based in Guatemala City, GT, is currently a Commercial Director at Grupo Agroindustrial Numar. Juan Schofield brings experience from previous roles at Volea Padel & Pickleball Club, Newell Brands and Kellogg Company. Juan Schofield holds a 2002 - 2003 Maestria in Mercadeo Directo @ ESIC Business & Marketing School. With a robust skill set that includes Marketing, Trade Marketing, FMCG, Customer Insight, Shopper Marketing and more. Juan Schofield has 2 emails and 7 mobile phone numbers on RocketReach.
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