JP Ross Fly Rods &.Co Information

The leader and innovator in custom small stream fly rods and gear. The idea for JP Ross was conceived in 1994. It was a long time dream of mine to own a fly shop. I realized that dream at age 20 when I opened Rising Trout Outfitter fly shop. One year into that dream JP Ross Fly rods was established. My mission was to create a brand of fly rod that was an expression of the Adirondack Mountains and focus on the attributes that make a fly rod a piece of working art. The attributes of focus being the reel seat, the handle, the case and the thread wraps. I always had an appreciation for detail and I felt that the custom fly rod was a great way to make a tool that was an expression of the user that was unique and useful. Every fly rod we make has a custom inscription. Of the many rods I have made, this is the one thing that is quite common in all of them. Each rod is an expression of me, my love of wild fish and exploring for them and of course its new owner.