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Joy Shen Location
Taiwan
Joy Shen Work
Head of WRB Marketing, Wealth and Retail Banking @ (August 2025 - Present)
Vice President, Head of Management Office, Payment Service Devision @ (November 2022 - May 2024)
Senior Director, Head of Greater China Merchant Marketing and APAC XB CoE Lead @ (June 2017 - June 2021)
Director, Head Of Marketing @ (January 2010 - January 2018)
Marketing Manager @ (January 2007 - January 2010)
Regional Marketing Manager, APAC @ (January 2002 - January 2003)
Assistant Brand Manager, TW and HK @ (January 1999 - January 2002)
Joy Shen Education
University of Washington, Michael G. Foster School of Business
MBA (Marketing & finance)
1999
Helsinki School of Economics & Business Administration, Finland
MBA - Exchange program (Marketing and Finance)
1998
國立臺灣大學 National Taiwan University
Bachelor of Business Administration - BBA (Accounting)
1995
Joy Shen Skills
Marketing Strategy
Product Marketing
Marketing Communications
Marketing
Advertising
Digital Marketing
Brand Management
Marketing Management
Business Strategy
Project Management
Retail
Leadership
Management
Consumer Insight
Business Development
Content Marketing
Data Analytics
Analytics
Strategy
Social Media Marketing
Joy Shen Summary
Joy Shen, based in Taiwan, is currently a Head of WRB Marketing, Wealth and Retail Banking at 渣打銀行. Joy Shen brings experience from previous roles at Taishin International Bank, Visa and IBM. Joy Shen holds a MBA in Marketing & finance @ University of Washington, Michael G. Foster School of Business. With a robust skill set that includes Marketing Strategy, Product Marketing, Marketing Communications, Marketing, Advertising and more. Joy Shen has 2 emails and 2 mobile phone numbers on RocketReach.
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