Joto Sake Information

Many people love sake but find it intimidating and indecipherable. Joto’s mission is to serve as a bridge between Japanese artisanal sake and the American market, bringing the world of artisanal sake to life without “dumbing it down,” “Americanizing it,” or just making it cheesy. Joto is Japanese for “highest level” and describes the makers of our sake and our aspirations as their importer. We are the exclusive importer for multi-generational, family-owned breweries and distilleries. Our jizake (local) breweries are located throughout Japan, producing sake in small batches with locally-raised indigenous rice varieties, offering flavors and styles ideal for a range of cuisines. Joto offers a unique journey into the heart of the world of sake. Our bottles feature English-language labels with producer names, locations and helpful tasting notes. We conduct educational seminars and events throughout the country with our distributors and customers, local businesses and organizations and other trade groups. With National distribution, Joto is recognized by distributors, buyers, consumers and the press as the premier sake importer in the category. Our company and its brands have been featured widely, including in Wine Spectator, Wine Enthusiast, New York Times, Sunset, TIME, Market Watch and Beverage Media.