Jorgenson Hutton Advisors Information

Jorgenson Hutton Advisory Group: Overview Operator-led advisory for the U.S. adult beverage industry. We are not generalist consultants. We are former distributor leaders who have lived the complexities of the three-tier system and understand how decisions translate into field execution, incentives, and growth. What Makes Us Unique? Jorgenson Hutton is rooted in rare, "battle-tested" experience. From 2009 to 2024, Indiana was a national epicenter of distributor realignment—an intense cycle of supplier moves and integrations. Corey Hutton and Peter Jorgenson led through this environment at Southern Glazer’s and RNDC, respectively. At RNDC Indiana alone, Peter managed transitions totaling $1B+ in annual supplier revenue—more than 2x the division's average annual sales. Between Corey and Peter, we have worked with suppliers representing 90%+ of total U.S. volume. We’ve sat in the rooms where value is won or lost across Sales, Commercial Finance, Marketing, and Operations. We know where the money leaks and how to plug the holes. What We Help With: 1. Route-to-Market and Distributor Strategy We clarify what “good” looks like and build a plan that executes. This includes portfolio priorities, distributor role design, chain vs. independent strategy, KPI scorecards, and incentive alignment that drives placements and velocity. 2. Executive Advisory (Confidential) A discreet thought-partner for founders and leaders navigating high-stakes decisions. We provide clear, blunt counsel on organizational design, leadership friction, and distributor conflict. Absolute confidentiality is our baseline for these high-level conversations. 3. Transition Management Hands-on planning to mitigate the 5–15% volume loss common during distributor changes. We focus on stakeholder alignment, account coverage continuity, and execution discipline during the critical first 120 days. JHA works with brands, wholesalers, and leadership teams who want clear answers and measurable results.