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A strong sense of purpose has been shown, in dozens of scientific studies, to produce a profound impact on performance, healing, and emotional wellbeing. Purpose stimulates powerful brain activity, reduces defensiveness and catalyzes sustained change. JOOL, the first platform of its kind, combines the science of purpose with sophisticated AI and machine learning to help people be their best selves, and to help organizations thrive. The JOOL app delivers deeper insight, support, inspiration and guidance than the typical change program. Research shows it helps people achieve profound, even quantum life change. Customizable by the user for virtually any personal outcome of interest, JOOL helps people develop and live with a strong sense of purpose. The result: stronger performance, better habits, and greater social and emotional wellbeing. Unlike typical point solutions, JOOL creates the purpose layer of a modern organizational strategy. Forward-thinking organizations use JOOL VIBE—our data visualization and decision support engine—to guide their efforts in achieving a high-performance, purpose-driven organization. JOOL provides an integrative, customized, and meaningful context to promote your culture and resources, and to both amplify and quantify the results of your people strategy.

JOOL Health Questions

The JOOL Health annual revenue was $10.5 million in 2026.

JOOL Health is based in Ann Arbor, Michigan.

The NAICS codes for JOOL Health are [541, 54].

The SIC codes for JOOL Health are [737, 73].

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