JOODJ Information

ABOUT JOODJ Inspired by numerous attempts to revive and reconstruct her wardrobe and the unyielding desire to give classic looks a couture feel, CEO and Chief Creative Officer - Múkami Kinoti Kimotho founded JOODJ in 2012. The underlying philosophy that every woman has a signature sense of style and deserves to make bold fashion statements no matter what the size of her body or budget is a predominant driving factor for this pioneer brand. Designed in the United States, the flagship collection of JOODJ accessories are handmade, versatile and empower women to confidently express their individuality and own their inner fierce. THE JOODJ WOMAN ..Is confident, independent, courageous, uniquely beautiful… a go-getter. She derives her signature style from the diverse set of life experiences she’s had. She has genuine passion for life and a drive to live passionately authentically while making a difference for others. She appreciates quality and absolutely loves beautiful things. She’s you… She’s me… She’s FIERCE! JOODJ - THE LifeSTYLE ... is all about innovation, inspiration, empowerment and transformation. It is the embodiment and personification of the word FIERCE. JOODJ accessories are bold, versatile and ultra-empowering. They inspire fashion-conscious women and empower them to confidently express their individuality, revive, repurpose and totally transform what they already have in their wardrobes. JOODJ - THE MOVEMENT ... was created with the #FIERCEFemale in mind. With JOODJ imagination is the limit on what Stylish, Fashionable and Acceptable means. JOODJ collections help every #FIERCEfemale break out of the style box they may be confined to, giving them permission to own their unique sense of self expression and to be bold about it. What matters most at JOODJ is that your style is truly representative of who you are, and that it equips you with the joy, courage and power you need to take on your every day experiences and opportunities.