Customer Marketing Director @ Tough Mudder Inc (March 2015 - April 2017)
Senior Manager of CRM and Loyalty Marketing of Retail North American @ (March 2013 - February 2015)
Manager of CRM and Consumer Insight and Loyalty @ Modell's Sporting Goods (January 2012 - March 2013)
Director of Brand Management and Marketing (E-commerce and Catalog and Full-Line and Outlet Stores) @ (August 2008 - January 2012)
Account Executive BtoB and BtoC Direct Marketing @ VentureDirect Worldwide (May 2006 - August 2008)
Marketing Assistant @ (May 2005 - May 2006)
Former Founder and Owner @ Airworksnyc.com/Latin Artist Custom Design Company (June 1996 - May 2005)
John Serrano Education
Baruch College
Bachelor of Business Administration (Marketing and Advertising)
2002-2006
Bernard Baruch College
Bachelor of Business Administration (Marketing/Advertising)
John Serrano Skills
Advertising
Building Automation Systems (BAS)
Business Development
Business Strategy
Business Transformation
CRM
Client Services
Communication
Content Strategy
Creative Direction
Creative Strategy
Cross-functional Team Leadership
Customer Engagement
Customer Experience
Customer Loyalty
Customer Retention
Customer Support
Database Marketing
Digital Marketing
Digital Strategy
Direct Mail
Direct Marketing
E-commerce
Email Marketing
Enrollment Management
Growth Strategies
Integrated Marketing
Leadership
Marketing Strategy
Online Advertising
Performance Measurement
Personalization
Relationship Building
Relevance
SEM
Sales
Social Media
Social Media Marketing
Subscriptions
Team Leadership
Team Management
Technology Integration
Web Analytics
Wireless Technologies
E Commerce
John Serrano Summary
John Serrano, based in New York, NY, US, is currently a Senior Director of Marketing and Growth at Marketbridge. John Serrano brings experience from previous roles at Intelisent, Lumos, Vanguard and Ogilvy & Mather. John Serrano holds a 2002 - 2006 Bachelor of Business Administration in Marketing and Advertising @ Baruch College. With a robust skill set that includes Advertising, Building Automation Systems (BAS), Business Development, Business Strategy, Business Transformation and more. John Serrano has 2 emails and 2 mobile phone numbers on RocketReach.
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