2013 -2015 Senior Manager of CRM and Loyalty Marketing of Retail North American @
2012 -2013 Manager of CRM and Consumer Insight and Loyalty @
2008 -2012 Director of Brand Management and Marketing (E-commerce and Catalog and Full-Line and Outlet Stores) @
2006 -2008 Account Executive BtoB and BtoC Direct Marketing @ VentureDirect Worldwide
2005 -2006 Marketing Assistant @
1996 -2005 Former Founder and Owner @ Airworksnyc.com/Latin Artist Custom Design Company
John Serrano Education
City University of New York-Baruch College - Zicklin School of Business 2002-2006
Bernard Baruch College
John Serrano Skills
Creative Direction
Marketing Strategy
Customer Engagement
Online Advertising
Email Marketing
Digital Marketing
Social Media Marketing
E-commerce
SEM
Advertising
Direct Marketing
Social Media
Database Marketing
Integrated Marketing
Direct Mail
CRM
Web Analytics
E Commerce
John Serrano Summary
John Serrano, based in New York, NY, US, is currently a Senior Director of Marketing and Growth at Marketbridge. John Serrano brings experience from previous roles at Intelisent, Lumos, Vanguard and Ogilvy & Mather. John Serrano holds a 2002 - 2006 City University of New York-Baruch College - Zicklin School of Business. With a robust skill set that includes Creative Direction, Marketing Strategy, Customer Engagement, Online Advertising, Email Marketing and more. John Serrano has 3 emails and 2 mobile phone numbers on RocketReach.
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