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John Santos Location
New York, NY, US
John Santos Work
Founder and CEO @ Tagora Inc. (March 2026 - Present)
Founder and CEO @ (November 2020 - Present)
VP, Moet Hennessy Wine Estates - US @ (May 2017 - October 2020)
VP, Moet Hennessy Strategy and Business Development - North America @ (October 2013 - April 2017)
Director and VP, Marketing and Communications - US Control, Military, Global Travel Retail @ (January 2007 - October 2013)
Marketing Director, US Northeast Region @ Schieffelin & Somerset (Diageo - LVMH Joint Venture) (May 2006 - December 2006)
Brand Manager and Senior Brand Manager and Brand Director - Hennessy Cognac @ Schieffelin & Somerset (Diageo - LVMH Joint Venture) (May 2002 - April 2006)
Brand Manager - J and B Scotch Whisky @ (July 2000 - April 2002)
John Santos Education
Harvard Business School
Master of Business Administration (General Management)
UCLA
Bachelor of Arts (Communication Studies, Business)
Oak Park High School
High School Diploma (Salutatorian)
John Santos Skills
Advertising
Agency Management
Artificial Intelligence for Business
Brand Awareness
Brand Building
Brand Development
Brand Innovation
Brand Management
Brand Strategy
Branding & Identity
Business Development
Business Development Strategy
Business Intelligence (BI)
Coaching & Mentoring
Commercial Awareness
Communication
Competitive Analysis
Consumer Insight
Creative Direction
Customer Insight
Digital Marketing
Digital Strategy
Emerging Trends
Executive Leadership
FMCG
Field Marketing
Fundraising
Generative AI
Go-to-Market Strategy
Integrated Marketing
International Marketing
Leadership
Luxury
Luxury Brand Marketing
Luxury Goods
Management
Market Planning
Marketing
Marketing Communications
Marketing Management
Marketing Strategy
Media Planning
Merchandising
Mergers & Acquisitions (M&A)
Multicultural Marketing
Online Marketing
P&L Management
Presentations
Pricing
Product Development
Product Launch
Public Relations
Public Speaking
Resource Allocation
Retail
Sales
Self-confidence
Sponsorship
Strategic Planning
Strategy
Trade Marketing
Wine & Spirits Industry
Duty Free
Wine Tasting
Alcoholic Beverages
Wine
Shopper Marketing
Relationship Marketing
Brand Architecture
Brand Equity
Consumer Products
Global Marketing
Marketing Research
New Media
Pricing Strategy
Positioning
Key Account Development
Segmentation
Microsoft Office
Wine and Spirits Industry
John Santos Summary
John Santos, based in New York, NY, US, is currently a Founder and CEO at Tagora Inc.. John Santos brings experience from previous roles at Liquid Courage Consulting LLC and Moët Hennessy. John Santos holds a Master of Business Administration in General Management @ Harvard Business School. With a robust skill set that includes Advertising, Agency Management, Artificial Intelligence for Business, Brand Awareness, Brand Building and more. John Santos has 2 emails on RocketReach.
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